clippedgull
Hotdogs, extra onions
So the first all digital company has tested the water and won a relatively small fight against SKY, is this the start of something bigger. Amazon, Twitter, even Apple could easily blow SKY/BT out of the water if they seriously wanted to get hold of the football... the Premier League may get even richer going forward if these companies want to get serious 
more... https://www.engadget.com/2017/08/01/amazon-sky-to-atp-tennis-uk-prime/

After winning numerous awards for its TV and movie originals, Amazon has set its sights on adding coverage of various popular sporting events to its Prime subscription. In the US, the company has already wrestled Thursday-night NFL game streams away from Twitter, but has been slow to lock in similar deals on the other side of the Atlantic. According to The Guardian, Amazon has now finally made a move, outbidding Sky and ITV to secure the UK rights to tennis' ATP World Tour for the next five years.
more... https://www.engadget.com/2017/08/01/amazon-sky-to-atp-tennis-uk-prime/