Kalimantan Gull
Well-known member
Of course the people this marketing is aimed at aren't populating this little corner of chauvinism on the Internet, but you boys carry on why don't you.
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[Albion] ‘Albion Sign Dutch international’ email (womens)
- Thread starter Sheebo
- Start date
Billy the Fish
Technocrat
It really isn't chauvinism. I'm sure the reaction would've been the same if we'd signed an U16 male Dutch international and they didn't specify in the title, making people believe it was for the 1st team.
The next step for the club is to find a player that share a name with a town and do the old "XXXX signs" trick!
The next step for the club is to find a player that share a name with a town and do the old "XXXX signs" trick!
Bladders
Twats everywhere
Gritt23
New member
It got a bit of a sigh from me, after some brief excitement. But the way marketing works these days I was already thinking "Dutch International - yeah, but he might be Proper's understudy, with 10 squad selections and just 4 substitute appearances, when Davy needs a breather."
I'm sure that in the corporate World the discussion included someone dismissing the need to put "womens" in the headline anywhere because "we don't put 'Mens' do we, so no we shouldn't."
All getting a bit boring tbh. The womens game isn't as popular, and is very unlikely to ever be as popular. How they make it more popular, is a challenge, but the answer is not to simply pretend it's all the same and anyone who chooses to watch the mens, but not the womens is a sexist pig; which is how it has felt the last couple of months.
I'm sure that in the corporate World the discussion included someone dismissing the need to put "womens" in the headline anywhere because "we don't put 'Mens' do we, so no we shouldn't."
All getting a bit boring tbh. The womens game isn't as popular, and is very unlikely to ever be as popular. How they make it more popular, is a challenge, but the answer is not to simply pretend it's all the same and anyone who chooses to watch the mens, but not the womens is a sexist pig; which is how it has felt the last couple of months.
Blue Valkyrie
Not seen such Bravery!
It's pretty easy to address people's criticism here isn't it ?
Just need a #tag which people can filter out on their twitter ( never tried this, surely possible ), and to not ( I suspect deliberately ) try to be ambiguous on email titles.
There you go, bhafc - some practical and free suggestions to respond to this negative feedback.
A beer token would be appreciated by way of thanks
Just need a #tag which people can filter out on their twitter ( never tried this, surely possible ), and to not ( I suspect deliberately ) try to be ambiguous on email titles.
There you go, bhafc - some practical and free suggestions to respond to this negative feedback.
A beer token would be appreciated by way of thanks
The Birdman
New member
Could have an Albion player in the World Cup final Sunday well done Brighton
Medwayseagull
JCB
Warming the bench most likely but gives an added interest.
- Jul 7, 2003
- 47,222
Quite.
I've no particular interest in the international achievements of the Albion Powerchair players, or wear-blue-and-white-to-work day, or the next working breakfast at the Amex, but I just delete the emails/ ignore the tweets and get on with things rather than suggesting the Albion are somehow trying to impose their evil will on me.
Weird how it's just the email about the women's football team that's causing upset.
- Jul 7, 2003
- 47,222
It's pretty easy to address people's criticism here isn't it ?
Just need a #tag which people can filter out on their twitter ( never tried this, surely possible ), and to not ( I suspect deliberately ) try to be ambiguous on email titles.
There you go, bhafc - some practical and free suggestions to respond to this negative feedback.
A beer token would be appreciated by way of thanks
You can mute individuals on Twitter, so you don't see their posts, but can also mute words, terms or hashtags. For example: "Katie Hopkins", "Kardashian", "#LoveIsland" and so on.
Would be difficult to achieve this purely in terms of the Albion women's team, if it really bothers you so much, as it would require the club to create a women's specific hashtag. Commercially and ethically, that would make no sense for them to do, as it would go against their values of diversity and inclusivity.
Greg Bobkin
Silver Seagull
- May 22, 2012
- 14,852
I’m a huge advocate of the women’s game & support club & country BUT is there really a need for the Albion to email a subject ‘Albion Sign Dutch International’ only for it to be a women’s team signing. Annoyed me
We all know the men’s team is the main one (that’s just how it is) for everyone, so was there any need to play with our emotions BHA marketing prat?
LOLz. Big LOLz
#SnowflakeSheebo #NotITK
TSB
Captain Hindsight
Another Dutch signing. When will they learn.
Blue Valkyrie
Not seen such Bravery!
It doesn't 'bother ME' at all.
However, the feedback on this thread suggests there is an issue the albion could address. So in search of a beer token I made a suggestion.
I assume there is a woman's super league #tag ? So the albion *could* use that ?
hart's shirt
Well-known member
Clickbait headlines in emails and weblinks do more harm than good since a disingenuous approach rarely helps with credibility and being taken seriously.
I'm enjoying the WWC and would love England to win. I'd like attendances to reverse their decline. And I hope Albion Women have a great 2019-2020.
But misleading people into opening emails they have no interest in to show falsified data at the next Albion marketing meeting is not the way to do it.
I'm enjoying the WWC and would love England to win. I'd like attendances to reverse their decline. And I hope Albion Women have a great 2019-2020.
But misleading people into opening emails they have no interest in to show falsified data at the next Albion marketing meeting is not the way to do it.
Worthing exile
New member
- May 12, 2009
- 1,219
Funnily enough my wife, who is also a STH, opened up the e mail first, said 'oh we've signed another player, hang on its the womens team, who cares. It isn't the Albion. Why do they send us this rubbish?'.
Lifelong Supporter
Well-known member
I clicked on it only to see that they were talking about a lady. Disappointment. They had better get their 'proper' signings right, there is no CH to blame this coming season.
DumLum
Well-known member
I wouldn't open an amex breakfast email.
I would open Albion sign... or Man City tickets now on sale emails though.
The club are using clickbait.
Having received the email, stopped what I doing, got a little excited, I was disappointed when it turned out to be about a signing for the ladies team. But it passed quickly.
I have tried to watch the ladies world cup and to be fair it is okay but not something that peaks my interest greatly. I do wonder if the commentary is some of the problem. Every misplaced or overhit pass is greeted with, "what vision, always trying the imaginative" or "brilliant attempt at a defence splitting pass, unlucky". Before anyone accuses me of saying that only women misplace passes, let me state I am a season ticket holder in the WSU and watched the first team throughout last season!
Perhaps rather than trying to say if you watch men's football you must like this which is annoying and constantly comparing it to the men's game they should concentrate on marketing it for what it is, a new developing sport which is different to the men's game and build the audience base from there.
I have tried to watch the ladies world cup and to be fair it is okay but not something that peaks my interest greatly. I do wonder if the commentary is some of the problem. Every misplaced or overhit pass is greeted with, "what vision, always trying the imaginative" or "brilliant attempt at a defence splitting pass, unlucky". Before anyone accuses me of saying that only women misplace passes, let me state I am a season ticket holder in the WSU and watched the first team throughout last season!
Perhaps rather than trying to say if you watch men's football you must like this which is annoying and constantly comparing it to the men's game they should concentrate on marketing it for what it is, a new developing sport which is different to the men's game and build the audience base from there.
I’m a huge advocate of the women’s game & support club & country BUT is there really a need for the Albion to email a subject ‘Albion Sign Dutch International’ only for it to be a women’s team signing. Annoyed me
We all know the men’s team is the main one (that’s just how it is) for everyone, so was there any need to play with our emotions BHA marketing prat?
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Miami Seagull
Grandad
It is because it is intentionally misleading, unlike your other examples.