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  1. #1
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    GBNews: anyone watching?


    0 Not allowed!
    This launched last night and was more damp squib than space rocket. However, early days yet.

    My initial impressions - and in fairness I don't think I was ever likely to be in their target market - are

    - Andrew Neil has got to do a lot of the heavy lifting as he's the only heavyweight they've got

    - they are very studio based and rely on their presenters generating viewer interest and loyalty. They are (to put it as kindly as I can) an eclectic mix

    - they make a big play of being outside the London media bubble (er, the Beeb is now in Salford, guys), but have they got the resource to develop regional content that will engage anyone outside the region being looked at (e.g they have a 'Yorkshire' correspondent)

    - it's hard to see the target market market (Red Wall?), as I suspect much of the target market isn't that interested in the news (if they are the silent majority perhaps it's because they aren't much engaged and never will be or want to be)

    - there will be resource issues in that they will never have the reach of the BBC or Sky News; they can't and don't want to be a rolling news service and that leaves an awful lot of space to fill with talking heads (not sure how they will get sports coverage)

    - the obsession with being anti-woke/proud to be British will only get them so far (and I'm not convinced that their voices have been hitherto unheard as many of their presenters crop up on the BBC and Sky). And when did good (upbeat) news sell more papers than bad?

    - the could drive ratings by being Fox-type ranters but they don't want to and they are not allowed to (thank goodness)

    - the more controversial they get, the more they risk upsetting advertisers

    It's a ratings game ultimately. If they get the numbers, they get the advertisers. I don't think they'll get the numbers but we'll see.

    Given that there must be some NSCers who are sympathetic to their cause (if our very own Bear Pit is any evidence), so any views, or even viewers?

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    • #2
      Well, is it? Is it PotG?'s Avatar
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      2 Not allowed!
      There's only so much news to go around.

      Yet another source, too much info?

      I shall stick to my long-term stalwarts of The Mail and The Express for my daily facts.
    • #3
      Members Weststander's Avatar
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      0 Not allowed!
      They’ve got the studio sound and camera distances all wrong …. it’s awful.
    • #4
      Members Brian Potter's Avatar
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      1 Not allowed!
      I put it on for a while this morning just to see what it was like. Distracted from what they were saying by the fact it looks like they are streaming it using a mobile phone, the sound is out of sync and kept varying and the set is depressingly dark. I will give it a try at some point to see what their content is about, but if they don't sort out these issues people are unlikely to stick with it.
      Mr Boon, play that tune
    • #5
      Don't wait for me! Albumen's Avatar
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      8 Not allowed!
      “- the more controversial they get, the more they risk upsetting advertisers“

      The daily nazi has no issues with advertising.

      It’s for people who love shouting at clouds. An echo chamber to scream the word woke as many times as possible. I’ll
      Leave them to it.
    • #6
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      0 Not allowed!
      Quote Originally Posted by Garry Nelson's teacher View Post
      This quote is hidden because you are ignoring this member. Show Quote
      This launched last night and was more damp squib than space rocket. However, early days yet.

      My initial impressions - and in fairness I don't think I was ever likely to be in their target market - are

      - Andrew Neil has got to do a lot of the heavy lifting as he's the only heavyweight they've got

      - they are very studio based and rely on their presenters generating viewer interest and loyalty. They are (to put it as kindly as I can) an eclectic mix

      - they make a big play of being outside the London media bubble (er, the Beeb is now in Salford, guys), but have they got the resource to develop regional content that will engage anyone outside the region being looked at (e.g they have a 'Yorkshire' correspondent)

      - it's hard to see the target market market (Red Wall?), as I suspect much of the target market isn't that interested in the news (if they are the silent majority perhaps it's because they aren't much engaged and never will be or want to be)

      - there will be resource issues in that they will never have the reach of the BBC or Sky News; they can't and don't want to be a rolling news service and that leaves an awful lot of space to fill with talking heads (not sure how they will get sports coverage)

      - the obsession with being anti-woke/proud to be British will only get them so far (and I'm not convinced that their voices have been hitherto unheard as many of their presenters crop up on the BBC and Sky). And when did good (upbeat) news sell more papers than bad?

      - the could drive ratings by being Fox-type ranters but they don't want to and they are not allowed to (thank goodness)

      - the more controversial they get, the more they risk upsetting advertisers

      It's a ratings game ultimately. If they get the numbers, they get the advertisers. I don't think they'll get the numbers but we'll see.

      Given that there must be some NSCers who are sympathetic to their cause (if our very own Bear Pit is any evidence), so any views, or even viewers?
      I won’t be watching as I’m happy with BBC and Sky News. I agree with you about local news. It’s important. The only news show I put on every day is BBC North West Tonight at 6.30 pm. The only thing I would take issue with is when you mention people not being interested in the news. That does tend to be an argument put forward by people who wish to suggest people are ignorant and therefore have the ‘wrong’ opinions. The most recent OFCOM report would suggest otherwise;

      https://www.ofcom.org.uk/__data/asse...020-report.pdf

      I would say that if anything there is too much news. Rolling 24 hour news channels tend to over expose stories. I find myself only switching on for the headlines rather than letting the repetitive over analysis wash over me.
    • #7
      Members nwgull's Avatar
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      1 Not allowed!
      Seems a terrible time to start a news channel:

      - Pubs just reopened
      - Sunny weather
      - First major international football tournament for 3 years just kicked off

      Sod the beer garden and watching footy, Iíll put on some poorly produced studio-based news program instead.
      To the extreme I rock a mic like a vandal...
    • #8
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      0 Not allowed!
      I hadn't given it a thought, but have just turned it on in the background on my laptop. My observations:

      * The web feed is not very stable

      * They spent a very long time on the weather forecast - presumably because they have little other content

      * They're now spending a lot of time just chit-chatting between the current presenters and the next ones - more time-wasting

      * Adverts? How anyone can argue that £3 per week is too much to pay to avoid the blasted things, I don't know.

      * They broadcast 'earpiece' studio direction noises over the studio chat - amateurish

      * They are OBSESSED about footballers kneeling - it's basically the only thing they've discussed in the last 15 minutes...
    • #9
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      0 Not allowed!
      As anyone who takes an interest in ratings will know, local news repeatedly and wholeheartedly beats national news (outside maybe the BBC 10 o'clock or 6 o'clock news as the "flagship" news shows) every time, people want it. If they can't provide it then they're doomed.

      Am I watching Brighton or Barcelona?
    • #10
      Members BBassic's Avatar
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      2 Not allowed!
      It's not for me but you have to admire the people behind it.

      They identified a market, created a product for that market and will use that product to sell advertising space.

      Smart business.
      'Football implies the desire to suffer' - Theodor Adorno
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