This isn't new news, but it was new to me today...
Seems Man City (or their now ex-media agency) wanted to recruit social media influencers to help promote the atmosphere at the Etihad...
Quite embarrassing really.
https://www.prolificnorth.co.uk/new...ack-phd-following-influencer-ad-embarrassment
Seems Man City (or their now ex-media agency) wanted to recruit social media influencers to help promote the atmosphere at the Etihad...
The Premier League champions have run an ad on influencer marketing platform Tribe, asking for posts to "get across the great atmosphere of the Etihad".
The brief opens by admitting that Man City’s Champions League draw "has given us three relatively unknown teams" in Dynamo Zagreb, Shakhtar Donetsk and Atalanta, which means the club’s "core fans are less likely to attend".
The club would like to identify male students, young professionals and those new to Manchester (aged 18 to 55) to post content that can "tell an authentic and genuine story of what it’s like to be at a game".
To apply, influencers with at least 5,000 followers need to submit a shot that showcases "the electrifying atmosphere that only Champions League live football matches can deliver".
The content should be "fan-centric" and have "an element of FOMO". The club is asking influencers to set a fee for their work
The brief opens by admitting that Man City’s Champions League draw "has given us three relatively unknown teams" in Dynamo Zagreb, Shakhtar Donetsk and Atalanta, which means the club’s "core fans are less likely to attend".
The club would like to identify male students, young professionals and those new to Manchester (aged 18 to 55) to post content that can "tell an authentic and genuine story of what it’s like to be at a game".
To apply, influencers with at least 5,000 followers need to submit a shot that showcases "the electrifying atmosphere that only Champions League live football matches can deliver".
The content should be "fan-centric" and have "an element of FOMO". The club is asking influencers to set a fee for their work
Quite embarrassing really.
https://www.prolificnorth.co.uk/new...ack-phd-following-influencer-ad-embarrassment