nickbrighton
Well-known member
- Feb 19, 2016
- 1,918
https://www.bbc.co.uk/news/av/business-48873931/is-the-high-street-profiting-from-pride
Over the past few weeks I have noticed a proliferation of rainbows, on shop fronts, banners, adverts, even my Barclay's on line app logo has changed from Blue to Rainbow, all "proudly supporting Pride" But , are they? Company logos all over have changed, and as Pride comes to various towns and cities, the high street , pubs, restaurants, hotels etc festoon themselves, falling over to show their LGBTQI + various other letters of the alphabet credentials
Supermarkets, Banks, Restaurant chains all proudly flying the flag informing us of what exactly? Other than increasing prices to make a quick pink buck, what have most of these companies actually done to support the non-hetro community? Basically what it means is they have done didlly squat, other than maybe got a PR missive saying you lucky gay types, we wont discriminate against you anymore- aren't we good, and you should all be grateful.
Am I alone in feeling that its seen by both small local and large national and multi national companies as just a way of promoting their brand, and basically they have no interest in anything other than that.
Loads of businesses in Brighton for example make a fortune on Pride weekend, (full bars and clubs, restaurants fully booked, hotels booked and prices increased)but very very few are prepared to actually contribute anything at all to the costs of running the thing that gives them a bumper weekend each August
As a gay man, I find it quite a bit off to see all this money spent by companies portraying their pink credentials, when in fact all they do is sprinkle a bit of fairy dust for a week, cash in, and then quite happily have nothing to do with us for the rest of the year.
Over the past few weeks I have noticed a proliferation of rainbows, on shop fronts, banners, adverts, even my Barclay's on line app logo has changed from Blue to Rainbow, all "proudly supporting Pride" But , are they? Company logos all over have changed, and as Pride comes to various towns and cities, the high street , pubs, restaurants, hotels etc festoon themselves, falling over to show their LGBTQI + various other letters of the alphabet credentials
Supermarkets, Banks, Restaurant chains all proudly flying the flag informing us of what exactly? Other than increasing prices to make a quick pink buck, what have most of these companies actually done to support the non-hetro community? Basically what it means is they have done didlly squat, other than maybe got a PR missive saying you lucky gay types, we wont discriminate against you anymore- aren't we good, and you should all be grateful.
Am I alone in feeling that its seen by both small local and large national and multi national companies as just a way of promoting their brand, and basically they have no interest in anything other than that.
Loads of businesses in Brighton for example make a fortune on Pride weekend, (full bars and clubs, restaurants fully booked, hotels booked and prices increased)but very very few are prepared to actually contribute anything at all to the costs of running the thing that gives them a bumper weekend each August
As a gay man, I find it quite a bit off to see all this money spent by companies portraying their pink credentials, when in fact all they do is sprinkle a bit of fairy dust for a week, cash in, and then quite happily have nothing to do with us for the rest of the year.
