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[News] BT's new logo







beorhthelm

beorhthelm

A. Virgo, Football Genius
Jul 21, 2003
35,300
bonkers money for corporate identity. you should read the guff that comes with them, explaining how the typeface represents the corporate values of blahblah and the colour (with precisely defined pantone tone pallete) represents the invigorating future suchandsuch... and the average person says meh.

looks pretty bland to me, like a classification or certifcation mark.
 


Nobby

Nobby

Well-known member
Sep 29, 2007
2,609
Maybe they should sort their ruddy email problems out first

Useless
 












J

Jimmehh

Well-known member
Mar 21, 2016
758
Sussex by the Sea
Chicken Run said:
Second only to HR, marketeers are the very worse in sapping budget in the non fee earning teams!
Click to expand...

As somebody who works in marketing (not this sort of marketing though), I would say without marketing, a lot of the sales teams in the companies I’ve worked for would be entirely screwed.

Without marketing, half of them have nothing to sell.

Although agree this is shit, and actually quite funny cause they definitely spent a lot of money on it, for something I could’ve done in under 3 minutes
 




Questions

Questions

Habitual User
Oct 18, 2006
24,874
Worthing
I love the circle. I even think the B is quite good but the T is a bitter disappointment .
 




Technohead

Technohead

Active member
Aug 10, 2013
192
Burgess Hill
studio150 said:
Looks like something that would have been more useful 50 years ago when ink stamps where in vogue
Click to expand...

I think however that is sort of the point. Many companies are re-branding to imagery that has a smaller footprint, cleaner 2d graphics and simple fonts as these are more practical in the mobile devices age we now live in.
 




happypig

happypig

Staring at the rude boys
May 23, 2009
7,959
Eastbourne
I prefer the old one like on my first van in 1984 :
bedford_ha110_1.jpg
 




R

Raleigh Chopper

New member
Sep 1, 2011
12,054
Plymouth
Ex BT Engineer.
It's rubbish.
A 10 year old could design that.
The cost would have been ridiculous but nothing compared to changing all the vans etc etc etc.
Expect yet another price hike soon as and continued crap service.
 






P

portslade seagull

Well-known member
Jul 19, 2003
17,606
portslade
Raleigh Chopper said:
Ex BT Engineer.
It's rubbish.
A 10 year old could design that.
The cost would have been ridiculous but nothing compared to changing all the vans etc etc etc.
Expect yet another price hike soon as and continued crap service.
Click to expand...

The signage on the Van's won't change as technically Openreach is a separate company. This was forced upon them by Ofcom. The engineers now work for all providers if they so wish
 












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