[Albion] American Express has "updated its visual identity" (got redesigned logos)

Wozza

Shite Supporter

Jul 6, 2003

23,614

Online

• Apr 10, 2018

• #1

More here: https://www.itsnicethat.com/news/am...tter&utm_medium=social&utm_campaign=intsocial

 

Harry Wilson's tackle

Harry Wilson's Tackle

NSC Patron

Oct 8, 2003

49,926

Faversham

• Apr 10, 2018

• #2

Is that our new 'championship ready' home kit ?

 

Badger

NOT the Honey Badger

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May 8, 2007

12,777

Toronto

• Apr 10, 2018

• #3

Amemericrican Exress

Seems like a weird name.

 

B

Brighthelmstone

Well-known member

Nov 9, 2011

919

Burgess Hill

• Apr 10, 2018

• #4

Looks bloody awful if real!

 

Triggaaar

Well-known member

Oct 24, 2005

50,167

Goldstone

• Apr 10, 2018

• #5

How can that be real? Loads of letters are repeated (fine), but there's no P in it.
Someone's taking the P.

 

Badger

NOT the Honey Badger

NSC Patron

May 8, 2007

12,777

Toronto

• Apr 10, 2018

• #6

Triggaaar said:

How can that be real? Loads of letters are repeated (fine), but there's no P in it.
Someone's taking the P.

Click to expand...

Exactly. We need a P.

 

Frutos

.

Helpful Moderator

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May 3, 2006

35,547

Northumberland

• Apr 10, 2018

• #7

Can I have a 'P' please, Bob.

 

G

gmabel830

Active member

Aug 12, 2017

152

• Apr 10, 2018

• #8

We have a new global marketing campaign/brand platform, but no changes to the main blue box (I work for AMEX, hence the 'we').

https://www.businesswire.com/news/h...-Global-Brand-Platform-Shows-American-Express

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The Andy Naylor Fan Club

Well-known member

Aug 31, 2012

5,147

Right Here, Right Now

• Apr 10, 2018

• #9

Frutos said:

Can I have a 'P' please, Bob.

Click to expand...

 

Badger

NOT the Honey Badger

NSC Patron

May 8, 2007

12,777

Toronto

• Apr 10, 2018

• #10

gmabel830 said:

We have a new global marketing campaign/brand platform, but no changes to the main blue box (I work for AMEX, hence the 'we').

https://www.businesswire.com/news/h...-Global-Brand-Platform-Shows-American-Express

Sent from my SM-G930V using Tapatalk

Click to expand...

That's next season's second and third kits sorted then:

Live Life

Do Business

 

Dick Head

⭐⭐⭐⭐⭐

Jan 3, 2010

13,632

Quaxxann

• Apr 10, 2018

• #11

Looks bloody awful!

 

The Clamp

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Jan 11, 2016

24,472

West is BEST

• Apr 10, 2018

• #12

Wozza said:

View attachment 95921

More here: https://www.itsnicethat.com/news/am...tter&utm_medium=social&utm_campaign=intsocial

Click to expand...

What a mess.

 

beorhthelm

A. Virgo, Football Genius

Jul 21, 2003

35,299

• Apr 10, 2018

• #13

someone will certainly have earnt alot of $ to come up a font change, and many words to say how bold, empowering, diverse blah blah the new identity is.

 

Ninja Elephant

Doctor Elephant

Feb 16, 2009

18,855

• Apr 10, 2018

• #14

Someone, somewhere, has spent a lot of time playing with logos and slogans at Amex recently. I'm not saying someone is looking for some meaningful work to do, but....

Also, I'm not convinced Charlie Sheen hasn't been hired for his motivational techniques. Amex employees will probably know the reference!

 

W

Washboard Didgets

Graphic Designer

Nov 12, 2005

1,131

WSU W3H T or East Grinstead, W. Sussex

• Apr 11, 2018

• #15

More info and examples here:

https://www.designweek.co.uk/issues/9-15-april-2018/pentagram-gives-american-express-cohesive-look

 

TWOCHOICEStom

Well-known member

Sep 22, 2007

10,560

Brighton

• Apr 11, 2018

• #16

Standard, uninspiring refresh if you ask me. The only thing of note is that now that ****ing awful cut off C has made it to the standalone wordmark and will find it's way onto our sacred kit!

 

M

maffew

Well-known member

Dec 10, 2003

8,870

Worcester England

• Apr 11, 2018

• #17

Seriously WHAT THE **** is that!

Blimey, you'd need someone senior from GCHQ to unjumble the letters and make a work/brand out of it. Seriously what is it? I wouldnt know what that mean if it popped up on the Countdown conundrem

 

BBassic

I changed this.

Jul 28, 2011

12,310

• Apr 11, 2018

• #18

They've taken out the lightsource thing and darkened the blue? Would love to know how much someone got paid for that.

 

skipper734

Registered ruffian

Aug 9, 2008

9,189

Curdridge

• Apr 11, 2018

• #19

Bullshit Baffles Brains.

 

TWOCHOICEStom

Well-known member

Sep 22, 2007

10,560

Brighton

• Apr 11, 2018

• #20

Decent review of it here with a mockup of our very own Mr. Gross MODELLING the new look.

https://www.underconsideration.com/...ram.php?utm_source=feedly&utm_medium=webfeeds