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  1. #1
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    Major revamp for Sky Sports...


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    https://www.theguardian.com/media/20...cket?CMP=fb_gu

    Sky is scrapping its numbered sports channels and replacing them with themed offerings focused on specific sports – led by football, golf and cricket – as it combats falling viewer numbers with a branding revamp and a cheaper viewing package.

    The retirement of Sky Sports 1,2,3,4 and 5 and the introduction of a new package two-thirds cheaper than current prices represents a major shakeup of the strategy that has made Rupert Murdoch’s Sky a pay-TV powerhouse.

    The new offering will result in the launch of themed channels, like Sky’s existing dedicated Formula One channel, for its top-flight sports including football – which will get two channels – golf and cricket. A new channel, Sky Sports Arena, will host other content including rugby and tennis.

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