When we moved into the Amex it was changed to be 10% cashback onto your smart card, effectively the same thing. Then they did away with the ST's being smart cards a couple of years ago. I don't remember anyone pointing out at the time that it effectively meant the end of STH discount in the shop, but now I realise I am outraged.
IMHO it would increase sales if brought back to operate on Non Match days but then again if you want a shirt you will get it on a match day when they are still able to cope so probably defeating my own argument.
I bought my son a volt Zamora shirt for Xmas last Christmas and I'm pretty sure I got a discount somehow? I guess that's a no then... thanks for replying ��