Charlton PR department... Wow!

ElectricNaz · Mar 16, 2016

Just seen this from yesterday.... This is an absolute shambles of a press release and I feel someone in their online team may be getting fired soon...

http://mobile.cafc.co.uk/news/article/statement-3009419.aspx

When the fans are protesting, throw in a hand grenade and see how that works!

Brian Fantana · Mar 16, 2016

Wow indeed.

That strikes me as having been written by the owner or the CEO directly, as the English/phrases don't ring true as to the usual in-house style that you'd see from a PR/marketing person.

Giraffe · Mar 16, 2016

They are a mess. Only a change of ownership will sort that out.

Bozza · Mar 16, 2016

Bizarre:

"*I think the difference is also because fans don't see themselves as customers and {…} they go to the restaurants with their families every week and they go to the cinema but if they aren't satisfied with the product will they go and scream to the people in charge of it? No they don't, but they do it with a football club and that's very weird (meaning unique) because they feel a sense of ownership of a football club and that's a really difficult balance of how you try and engage with fans and make them, incorporated into some of the decisions of the club, {…}. "

Uncle Buck · Mar 16, 2016

Has our former Chief Executive written that from the grave?

WhingForPresident · Mar 16, 2016

Written in the same slapdash style as the quotes from their CEO posted by the Charlton fan that posted here a few weeks ago.. Wouldn't be surprised if this is entirely her doing.

Icy Gull · Mar 16, 2016

That was written by someone who does not have a scooby about being a football fan. More troubled times ahead for CAFC

Titanic · Mar 16, 2016

I'm sure it is a fascinating article... but something distracted me when reading it :blush:

darkwolf666 · Mar 16, 2016

Icy Gull said:
That was written by someone who does not have a scooby about being a football fan. More troubled times ahead for CAFC

My thoughts exactly...

LlcoolJ · Mar 16, 2016

http://charltoncard.tumblr.com/post/141030632651/statement-about-a-statement

Driver8 · Mar 16, 2016

Bozza said:
Bizarre:

"*I think the difference is also because fans don't see themselves as customers and {…} they go to the restaurants with their families every week and they go to the cinema but if they aren't satisfied with the product will they go and scream to the people in charge of it? No they don't, but they do it with a football club and that's very weird (meaning unique) because they feel a sense of ownership of a football club and that's a really difficult balance of how you try and engage with fans and make them, incorporated into some of the decisions of the club, {…}. "

It's as if that bit was just the author talking and whoever typed the statement recorded and published it accidentally.

symyjym · Mar 16, 2016

Chris Powell was doing a good job for them but they thought they could do better without.

Man of Harveys · Mar 16, 2016

Uncle Buck said:
Has our former Chief Executive written that from the grave?

My thoughts exactly.

Maybe there's a special training school for wannabe tetchy, overpaid football chief execs to perfect these feisty, defensive missives, no doubt dictated to some cowering clerical minion in a bunker somewhere. A bit like the opening scene of Downfall, basically.

Buzzer · Mar 16, 2016

The old line about them 'not being real fans' is going to come back and bite the author(s) on the bum too. They bloody well are real fans and they care enough about their club to do something about it.

Medwayseagull · Mar 16, 2016

Blackpool, Leeds, Charlton - only the recent examples. There is something rotten growing in modern football and the FL should take some responsibility. If you are going to have a "fit and proper" test then use it effectively and put the rules in place to operate it rigorously.

Icy Gull · Mar 16, 2016

symyjym said:
Chris Powell was doing a good job for them but they thought they could do better without.

6th in the Premier League under Curbishley wasn't good enough for some of their fans to be fair.

Easy 10 · Mar 16, 2016

Wow. What a pathetic statement. Those owners really just don't GET it do they.

Someone needs to sit those Norwegians down and patiently explain that supporting a football club is absolutely nothing like going to the cinema or a restaurant every week. Football fans are not "customers" in that sense at all. If the restaurant is crap then customers will take their custom elsewhere. If a film is rubbish then there's always another film to go and watch some other time. There is no emotional investment in going to restaurants or cinemas, no feeling of belonging, no attachment, no sense of loyalty. Do Charlton's owners really think they are just providing a product for consumers ? They are just passing through at that football club. The fans have been there long before them, and they'll still be there long after they've cocked off.

They have an astonishing fundamental misconception of what football is all about. All the best to Charlton fans, I hope they manage to force them out and get their football club back.

beorhthelm · Mar 16, 2016

the thing i dont get about Charlton is that the owner isnt a complete novice to football, owning/involved in 5 clubs apparently. so why so pear shaped at Charlton?

theroyal · Mar 16, 2016

For someone who hasn't really followed Charlton's fortunes over the last couple of years - can anyone explain to me what the owners have done to warrant such protests?

Shambolic club statement, mind!

hart's shirt · Mar 16, 2016

"...they feel a sense of ownership of a football club..."

The author is confused between shareholders and stakeholders.

Football fans are primary stakeholders of clubs. The football club would simply not exist in the same way without them.

The 'product' would be tarnished without them attending. This allegiance can't be transferred to another club as they're likely to be the direct rivals.

We remember all too well the Charlton adverts on Hove station. The Albion would have as little success as Charlton did if we advertised there.

It's not about increasing market share outside a club's catchment area

It's about respecting and providing for fans who have been there before club shareholders arrived, and will be there long after they've departed.

A football club is not there for the shareholders alone, but for all of the stakeholders - including the fans.

And with a few globally supported club exceptions, loyal fans attending the games on a week by week basis are what makes football what it is.

Charlton would do well to remember this.

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Charlton PR department... Wow!

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