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What size crowd do we need to break even?









ofco8

Well-known member
May 18, 2007
2,386
Brighton
It needs the club to answer this question. They know all the streams of revenue required from all sources to break even.
 








Bozza

You can change this
Helpful Moderator
Jul 4, 2003
55,575
Back in Sussex
I reckon about 41,000??? Pre amex opening i'm sure it was meant to about 17,000 so how did the figures fall so far from original predictions:ffsparr:

All this "Crowd of XXXX to break even before the Amex was built" stuff is utter horseshit. It needs far more qualification than that, principally the quality of the squad assembled and being paid for and what the club's realistic ambitions are with that squad.

The simple matter of fact is to break even we either need to spend £10m a year less or earn £10m a year more. If we spend £10m a year less then we would not be challenging in the Championship so we would get smaller crowds who would spend less. So we'd actually need to cut expenditure even further again.
 


Creaky

Well-known member
Mar 26, 2013
3,835
Hookwood - Nr Horley
The allowable club loss under FFP is £13m - if on current spending and attendance figures our loss for the year ends up around that figure then it can be roughly calculated.

Average ticket price, less VAT less travel subsidy less cost of additional staff plus stadium spend margin, say £30.

£13m/30/25 home games including cup ties = approximately 17,000 more than our current average attendance.

If the average ticket income is £25 then the figure increases to 21,000 and decreases to 15,000 if the ticket income is £35.
 




Grombleton

Surrounded by <div>s
Dec 31, 2011
7,356
Who cares? You still won't go.
 








The allowable club loss under FFP is £13m - if on current spending and attendance figures our loss for the year ends up around that figure then it can be roughly calculated.

Average ticket price, less VAT less travel subsidy less cost of additional staff plus stadium spend margin, say £30.

£13m/30/25 home games including cup ties = approximately 17,000 more than our current average attendance.

If the average ticket income is £25 then the figure increases to 21,000 and decreases to 15,000 if the ticket income is £35.

The average revenue per ticket taken by the Club is nowhere near £30. The figure is somewhere between £15 and £16.
 


Blue Valkyrie

Not seen such Bravery!
Sep 1, 2012
32,165
Valhalla
The club do not just get revenue from ticket sales.

I've no idea if it's true but the claim was that Tony subsidises each ticket by £20.
 


Goldstone1976

We Got Calde in!!
Helpful Moderator
NSC Patreon
Apr 30, 2013
13,766
Herts
The club do not just get revenue from ticket sales.

I've no idea if it's true but the claim was that Tony subsidises each ticket by £20.

i had no idea either; so calculated an algorithm to find out.

23 games a season.
Assume average gate of 24,000
Loss of £10.4m just announced.

10,400,000/ (23*24,000) = £19.

yep, Tony subsidises each ticket by around £20 per game.
 




Notters

Well-known member
Oct 20, 2003
24,865
Guiseley
All this "Crowd of XXXX to break even before the Amex was built" stuff is utter horseshit. It needs far more qualification than that, principally the quality of the squad assembled and being paid for and what the club's realistic ambitions are with that squad.

The simple matter of fact is to break even we either need to spend £10m a year less or earn £10m a year more. If we spend £10m a year less then we would not be challenging in the Championship so we would get smaller crowds who would spend less. So we'd actually need to cut expenditure even further again.

It was the club that always used to give a figure, horseshit or not. Pretty sure they said 10 to 12k.
 


heathgate

Well-known member
NSC Patreon
Apr 13, 2015
3,441
It was the club that always used to give a figure, horseshit or not. Pretty sure they said 10 to 12k.
It was published early on that the business model leading into the Amex, was 12k. .... but of course we know that operating costs soon overtook that.....so who knows what it is now.
 


Bozza

You can change this
Helpful Moderator
Jul 4, 2003
55,575
Back in Sussex
It was published early on that the business model leading into the Amex, was 12k. .... but of course we know that operating costs soon overtook that.....so who knows what it is now.

At current pricing with the current squad, about 50,000.
 


Creaky

Well-known member
Mar 26, 2013
3,835
Hookwood - Nr Horley
The average revenue per ticket taken by the Club is nowhere near £30. The figure is somewhere between £15 and £16.

You are probably right although that figure wasn't just ticket revenue but also includes incidental income.

Anyhow the point is, it is irrelevant - £40 or £10, on current spending there is no break even point in terms of attendance as we don't have the necessary capacity even if a much bigger crowd could be attracted.
 




Sheebo

Well-known member
Jul 13, 2003
29,226
Don't feed the Troll :thumbsup:
 


The selling point of the new community stadium was that it would provide facilities to put the Albion into the black with corporate capacity and the stadium becoming a 7 day a week resource. Did TB believe this would be the case or was there a big error in the business plan. Thank god Mr Bloom has got enough resources to bridge this huge gap. Interested in his longer term plans,with the club in the top league it would break even but also command a decent price should he sell. Would he risk holding on to the club knowing that a relegation and sustained period outside the top league would be a huge cash drain. These scenarios all involve promotion which is not 100% How many overseas investors would take a £10 million hit each year? Apart from staying in the top league the finance of our club looks like a huge millstone. Unless football changes Who's going to make it change the fans?
 



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