Brighton "undervalued"

Gwylan said:

This article on football investment is a couple of days old and I'm a bit surprised it's not been posted.

It's an interesting read in its own right but this bit really caught my eye. "In the summer, for instance, Omar Chaudhuri – the head of football intelligence for 21st Club, which does consultancy work for teams across Europe as well as potential investors – argued that Brighton were unlucky to be nearly relegated from the Championship last season, and that they deserved to be 12 places and 20 points higher. Such assessments can show that the league table is misleading, which may hint at a club being over or undervalued."

I know a few fans of other clubs are surprised that a team that was nearly relegated last year are in the promotion zone this season, but it's interesting there's some deeper analysis going on. Wonder if there's anyone eyeing Brighton up now.

And, as an aside, head of football intelligence sounds like a great job to have

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Behind Enemy Lines said:

I thought we were lucky to stay up. In footballing terms, we were awful last season and very fortunate that there were 3 or 4 teams even worse than us. But everything is in place isn't it..the stadium and training facilities, so any potential investor knows it doesn't have to spend big on infrastructure. And if Albion go up, we will become an even more attractive proposition. But Bloom won't want to get us up only then to sell but who knows what will happen in the future?

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Diablo said:

"the prize money for finishing bottom of the Premier League will be more than £100m – eclipsing the amount earned by this year’s champions. ....wow that is worth chasing. Not that we want to finish bottom though.

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Diablo said:

"the prize money for finishing bottom of the Premier League will be more than £100m – eclipsing the amount earned by this year’s champions. ....wow that is worth chasing. Not that we want to finish bottom though.

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Gwylan said:

I know a few fans of other clubs are surprised that a team that was nearly relegated last year are in the promotion zone this season

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Gwylan said:

The point of the article though, is that investors are looking beyond the infrastructure and even beyond league position as those don't give a true indicator of a club's real worth. Love to see some of the figures for these clubs - wonder which ones are over-valued

Less impressed with the comment underneath that bracketed us with QPR and Portsmouth as decent investments. How anyone can think that a club that has gone into administration four times (I think) in about 20 years is a good investment is beyond me

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wakeytom said:

Actually once a club becomes more stable following that period it is probably one of the better investments with levels of debt etc. I look at a team like Bolton and think once they have sorted out this mess, gone down this year due to admin they will be one of the financially stronger sides around, little to no debt and almost starting again with players they can afford (after relegation clauses etc)

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wakeytom said:

Actually once a club becomes more stable following that period it is probably one of the better investments with levels of debt etc. I look at a team like Bolton and think once they have sorted out this mess, gone down this year due to admin they will be one of the financially stronger sides around, little to no debt and almost starting again with players they can afford (after relegation clauses etc)

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El Presidente said:

Football is still a dumb investment unless you have an existing brand such as United or Liverpool, or want to build a brand for something else such as City.

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