Last Updated: 12/11/15 3:37pm
The new logo for the English Football League comprises 72 balls in three swathes of 24 to represent each club in the three-tier system
The Football League will become the English Football League next season as part of a makeover that includes a new logo.
The world's original football league competition will take its new title - EFL for short - at the end of the current season in preparation for the 2016/17 campaign.
Existing divisional titles - the Championship, League One and League Two - will remain but the rebrand includes a new logo that is only the fourth in the competition's 127-year history.
Each club will have a version of the logo - billed as "a dynamic circular arrangement of 72 balls in three swathes of 24, representing each of the League's member clubs and the respective divisions they play in" - in their own playing colours.
The Football League is getting a makeover - watch the promo video above
The Football League's chief executive, Shaun Harvey, said: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.
"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.
"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be*something that all fans can identify with - whether they be young or old, at home or abroad.
On preserving the three divisional titles, Harvey added: "The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports.*
The Football League says the name change follows a consultation process that involved more than 18,000 football supporters
"It is therefore our intention to incorporate them into the new EFL brand.".
The Football League says the introduction of the EFL name follows a consultation process that included surveys, interviews and focus groups with clubs, stakeholders, commercial partners and more than 18,000 football supporters.
Consultees included the Football Association, the Premier League, the Professional Footballers Association, the Football Supporters Federation, the League's competition sponsors (Sky Bet, Capital One and Johnstone's Paint), its broadcast partners (Sky Sports, Channel 5 and Pitch International) and the Department for Culture, Media and Sport.
More...
The new logo for the English Football League comprises 72 balls in three swathes of 24 to represent each club in the three-tier system
The Football League will become the English Football League next season as part of a makeover that includes a new logo.
The world's original football league competition will take its new title - EFL for short - at the end of the current season in preparation for the 2016/17 campaign.
Existing divisional titles - the Championship, League One and League Two - will remain but the rebrand includes a new logo that is only the fourth in the competition's 127-year history.
Each club will have a version of the logo - billed as "a dynamic circular arrangement of 72 balls in three swathes of 24, representing each of the League's member clubs and the respective divisions they play in" - in their own playing colours.
The Football League is getting a makeover - watch the promo video above
The Football League's chief executive, Shaun Harvey, said: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.
"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.
"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be*something that all fans can identify with - whether they be young or old, at home or abroad.
On preserving the three divisional titles, Harvey added: "The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports.*
The Football League says the name change follows a consultation process that involved more than 18,000 football supporters
"It is therefore our intention to incorporate them into the new EFL brand.".
The Football League says the introduction of the EFL name follows a consultation process that included surveys, interviews and focus groups with clubs, stakeholders, commercial partners and more than 18,000 football supporters.
Consultees included the Football Association, the Premier League, the Professional Footballers Association, the Football Supporters Federation, the League's competition sponsors (Sky Bet, Capital One and Johnstone's Paint), its broadcast partners (Sky Sports, Channel 5 and Pitch International) and the Department for Culture, Media and Sport.
More...