What value is the Albion to the Brighton, Hove and Lewes economies?

Reason for the post is that the Argus are running a story about the value of stag / hen do's to the economy of Brighton & Hove. Things to throw into the mix probably include, 1. number of away fans who stay overnight after a game 2. number of Albion fans not from Brighton or Lewes who do the same and / or have a drink in Brighton or Lewes 3. the value of the free advertising for the City every time the media mentions the club. i wonder what value an economist would put on it?

The value of the wages that transport staff earn by virtue of matchday working that gets spent in the local economy. Likewise the value of the wages that the Albion pay their own directly employed staff and any other workers that have matchday employment (catering staff and police officers, to name just a couple of categories).