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Record breaking month at the Amex



Bozza

You can change this
Helpful Moderator
Jul 4, 2003
55,529
Back in Sussex
It might be the close season, but Brighton & Hove Albion's catering partner Sodexo has reported a record month for non-matchday business at the American Express Community Stadium during June.

The catering and events specialists arranged a total of 64 different events in the month, including the hugely popular Eco Show, three end-of-term school proms and a sold-out Father's Day lunch in the Bupa Lounge.

General manager for Sodexo Tony Crosbie commented, "It's been an excellent month both in terms of the number of events and the satisfaction of our clients.

"We've had a lot of good feedback and the good reputation of the Amex as a conferencing and events venue in Brighton, Sussex and the South East is growing fast.

"The events and catering staff deserve a huge amount of credit for their hard work in bringing the business to the Amex, and also for delivering first-class service to our clients.

"We've also seen record revenues and that is fantastic for the club in this era of Financial Fair Play, where for Championship clubs - more than any others - every penny counts."

Albion chief executive Paul Barber added, "Since Sodexo came on board to deliver both our matchday catering and non-matchday conferencing and events, they've worked incredibly hard at both aspects.

"They've made vast improvements to the matchday catering offering at the Amex, and returned some impressive sales figures; contributed a significant increase to non-matchday business and worked extremely hard to develop strong relationships with the various departments at the club.

"Tony and his team should be congratulated on their achievements - along with our own operations team, who work very closely with Sodexo to deliver these events and to ensure clients are given the best possible service."

After their record-breaking June, Crosbie and the club's events team now have their sights set on smashing their new record this month!

Already in July, they have catered for another school prom, for more than 200 student leavers, and hosted a two-day diocese for the Catholic Church, which saw the single largest gathering of Catholics since the Pope's visit in 2010.

The team have also laid on a number of events and meetings for the NHS, education, government, recruitment providers and insurance companies; and the Amex has been the venue for a three-day roadshow for Southern Water.

While over the course of the month the stadium will also welcome 500 foreign language students, as it houses a summer English language school.

Crosbie added, "It's been very busy time for us, so much that we have been fully booked at times - and over the past four days had every single available room in full use.

"It's going to be another busy month in July, before the season kicks off August - and the calendar is already filling up for autumn and winter."

Albion's events team have a huge month in September, with the stadium hosting two Rugby World Cup fixtures, as well as football.

While the team are also reporting a steady flow of bookings for the club's Christmas parties, which have proved extremely popular since they launched at the Amex in 2011.

Those wishing to attend a Christmas party at the Amex can still qualify for a 10 percent discount by booking before 10th September.
 

Bombadier Botty

Complete Twaddle
Jun 2, 2008
3,258
Eastbourne Eagles are holding their end of season awards at the Amex for the first time this year. 17th October.
 

Davemania

Well-known member
Jul 11, 2011
1,752
Uckfield
Good to hear it's getting so much non matchday use. Must be a pretty decent revenue from so many events
 

Icy Gull

Back on the rollercoaster
Jul 5, 2003
72,015
Good to hear they are overachieving on the non football events, can we get it right on the pitch now please
 


beorhthelm

A. Virgo, Football Genius
Jul 21, 2003
35,237
who else read "record breaking moth" and thought, bugger are we going to have the RSPM shut the stadium?
 


Brian Fantana

Well-known member
Oct 8, 2006
7,171
In the field
Apologies for such a simple question, but how do catering contracts like this work? How much and from what do the club make revenue from, and the same for Sodexo?
 

edna krabappel

Well-known member
NSC Licker Extraordinaire
Jul 7, 2003
47,215
Have they resolved their differences with Piglet's?

Believe so, yes.

Good news for the club. It's what all clubs who've moved grounds in the last twenty years or so have been aiming for: regular non-football income. Can only be a good thing.
 


El Presidente

The ONLY Gay in Brighton
Helpful Moderator
Jul 5, 2003
39,688
Pattknull med Haksprut
I note that actual figures are conspicuous by their absence in this PR release.
 

Sheebo

Well-known member
Jul 13, 2003
29,165
Eco Tech show was there the first year of its existence / the Amex and then at Brighton Centre for 2 years and this was first year back at the Amex. The hotel will really help events like this to remain at the Amex too...
 


andy1980

Well-known member
Feb 23, 2009
1,715
Hopefully they can continue to build on this ( with the help of the hotel) and eventually cover the running cost of the Amex.
 

severnside gull

Well-known member
May 16, 2007
24,540
By the seaside in West Somerset
I followed the link to that article on Twitter and found it was corrupted with adverts you can't close
Seemed an apt summary of the Amex these days - Commercial Dept way busier than the football side. :lolol:

Good to see that we are making effective use of the resource in all seriousness and it can only be towards the greater good and hopefully help to on-pitch success
 

Eddiespearritt

Well-known member
May 23, 2012
757
Central Europe
I read the story with scepticism because I know that I am being spun. The real commercial department at BHAFC is haemorraging staff right now - hence the frequent adverts for positions. Very happy if the club brings in more income which can limit the amount that regular supporters are over-charged for simple things like a pint of beer and a simple sandwich, but this isn't going to happen is it ?
 

The Birdman

New member
Nov 30, 2008
6,313
Haywards Heath
Great venue for a car show or a sussex beer festival jobs fair etc what other events would you go to at the Amex, Premership does not count. Oh just remembered the Rugby World Cup which I think will be a record sales in food and drink����⚽⚾️������������������������������������⛵️��
 


Diego Napier

Well-known member
Mar 27, 2010
4,416
I read the story with scepticism because I know that I am being spun. The real commercial department at BHAFC is haemorraging staff right now - hence the frequent adverts for positions. Very happy if the club brings in more income which can limit the amount that regular supporters are over-charged for simple things like a pint of beer and a simple sandwich, but this isn't going to happen is it ?

Ah, 17 posts in before the first really negative post on a good news story, some sort of record?

Perhaps staff are leaving or being replaced because they're not up to it?
 

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