Player kit sponsorship price rise

Rugrat said:

Fairly predictable ... assume they positioned the increase as a price reduction because they were adding meaningless features to it

What do you get for it?

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Goldstone1976 said:

Worth it? Depends on your perspective, I guess. Can the club justify the price increase this year? - nah, not really, tbh.

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El Presidente said:

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

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El Presidente said:

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

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El Presidente said:

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

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Bozza said:

I got the email a week or so ago and hadn't noticed the price increase.

They've made what is quite a significant change though. Previously there was a special shirt sponsors' event. Now that isn't happening and sponsors get to go to the awards dinner. This is usually £100 a seat, if I remember correctly. I'm not sure whether this is an enhancement or not though. I've never been to the previous sponsors' dinner, but it strikes me that it would be smaller and more intimate than the awards dinner, so attendees would probably get more time to mix with playing and coaching staff.

With the kit sponsorship programme now in its 15th year in its current format, we have decided to enhance the package for the coming season to enable our loyal sponsors to attend the prestigious End of Season Awards Dinner as part of the package.

The benefits of being one of our kit sponsors’ include:
• Company or personal dedication next to your sponsored player on the website and in every matchday programme of the 2015/16 season
• Invitation to the End of Season Awards Dinner at the Amex where you will sit with your sponsored player.
• Pre-event drinks reception with your chosen player.
• A signed shirt and a photo of you with your nominated player

With full sponsorship you will be entitled to four places at the prestigious End of Season Awards Dinner or two places for sponsoring a home or away kit.

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El Presidente said:

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

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Rugrat said:

There's never going to be a financial justification for it ... just if it makes you feel 'warm and tingly' inside

Increasing the price (without adding benefits) after the result of last season and the reduction in ST's is a very odd move. They either have a real handle on demand and know it will fly off the shelves or the marketing guy has no idea where the sustainable price point is and is just punting a bigger number

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Herr Tubthumper said:

I used to sponsor a kit with two friends. The price increases coupled with the Albion contacting me 2 years in succession claiming I hadn't paid, and annoying and with difficulty being asked to find proof of the account in paid the money to almost a year later, left a bad taste so we stopped.

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Thunder Bolt said:

That happened to me three years ago.

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El Presidente said:

I've been to a couple of the shirt sponsor dinners and they've been fantastic. Mrs EP got to have her photo taken with Calde and PIG, which made her season. The players were gracious, patient, some very funny (Orlandi, Gus and Kemy especially).

I don't see what the enhancement is personally, the end of season awards have been excruciating , so it seems an opportunity to convert two evenings the players would rather not attend ( and I don't blame them) into one.

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Herr Tubthumper said:

Did they put the burden on you to prove you'd paid? I found a bank statement with a reference of "Craig Noone Kit" on it but the club would not accept this and check their accounts...instead they asked me to prove which account it went into. Was a right ball-ache.

PS And yes I know I should have kept the details but this was a year or so after the event.

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