West Ham to reduce adult season ticket price to £289

pastafarian · Apr 22, 2015

£15.20 per home game

Superb news for hammers fans.And a bit of point scoring against Man City whose cheapest adult season ticket is £299

http://www.bbc.co.uk/sport/0/football/32399291

anyone else having a WTF moment?

jevs · Apr 22, 2015

After the utter utter gash we served up on Sunday, they should let the fans in for nothing.

But yes, good news all round although many clubs are expected to follow suit due to a massive increase in TV revenue.

KZNSeagull · Apr 22, 2015

Well good for them, but they do have an extra 19,000 seats to fill as well.

pastafarian · Apr 22, 2015

KZNSeagull said:
Well good for them, but they do have an extra 19,000 seats to fill as well.

i could be wrong but i think they will do well out of this move attendance wise,brand new stadium etc etc and a fairly massive supporter base......the drop in price will help as well

i wish our league was awash with money to pass on these sort of savings

Blue Valkyrie · Apr 22, 2015

What is the view of the pitch like ?

Marty___Mcfly · Apr 22, 2015

West Ham in the Prem- cheapest tickets £289 for adults and £99 for children. Albion in the championship £465 for adults and £230 for children...

Albion probably not the most expensive in the league but must be at the higher end of ticket prices. £42 for an east / west stand match day ticket must be close to most expensive in the league.

I wonder if more clubs start dropping prices this will put pressure on clubs like Brighton to follow suit?

Personally I would drop prices as it would increase attendances, improve atmosphere, and significantly increase club income from match day spending on food, drink etc. There is a huge potential for match day ticket sales in the city, if they were around £20 sales would jump dramatically. I appreciate season tickets would also have to reduce in price accordingly to still provide some discount.

It's clear that the club would rather charge more to fewer people than charge less to more people. It's incredibly short sighted as anyone who buys a one-off matchday ticket is a potential new fan / regular attendee / season ticket holder. These people could play a big part in the future of the club.

KZNSeagull · Apr 22, 2015

pastafarian said:
i could be wrong but i think they will do well out of this move attendance wise,brand new stadium etc etc and a fairly massive supporter base......the drop in price will help as well

i wish our league was awash with money to pass on these sort of savings

I am sure they will. It is just that the first club to announce reductions has a new stadium to fill. The question is whether other clubs will follow suit - I would expect those that do not sell out every week to do something, but am not convinced that those that do sell out will. I truly hope that they do though.

Rugrat · Apr 22, 2015

Marty___Mcfly said:
West Ham in the Prem- cheapest tickets £289 for adults and £99 for children. Albion in the championship £465 for adults and £230 for children...

Albion probably not the most expensive in the league but must be at the higher end of ticket prices. £42 for an east / west stand match day ticket must be close to most expensive in the league.

I wonder if more clubs start dropping prices this will put pressure on clubs like Brighton to follow suit?

Personally I would drop prices as it would increase attendances, improve atmosphere, and significantly increase club income from match day spending on food, drink etc. There is a huge potential for match day ticket sales in the city, if they were around £20 sales would jump dramatically. I appreciate season tickets would also have to reduce in price accordingly to still provide some discount.

It's clear that the club would rather charge more to fewer people than charge less to more people. It's incredibly short sighted as anyone who buys a one-off matchday ticket is a potential new fan / regular attendee / season ticket holder. These people could play a big part in the future of the club.

The difference between the Prem and the Championship is that gate receipts in the Prem make up a small proportion of revenue and a £100 here or there will have limited impact. In the Championship gate receipts are, by far, the highest revenue item and even a £10 or £20 variance will have significant impact. On top of that we will lose money regardless, absolutely impossible to turn a profit without a lucky transfer deal

It's s**t but we're stuck with it

el punal · Apr 22, 2015

Blue Valkyrie said:
What is the view of the pitch like ?

They'll have the hammer throwing net behind one of the goals!

chaileyjem · Apr 22, 2015

Marty___Mcfly said:
West Ham in the Prem- cheapest tickets £289 for adults and £99 for children. Albion in the championship £465 for adults and £230 for children...

I wonder if more clubs start dropping prices this will put pressure on clubs like Brighton to follow suit?

There is a huge potential for match day ticket sales in the city, if they were around £20 sales would jump dramatically. I appreciate season tickets would also have to reduce

It's clear that the club would rather charge more to fewer people than charge less to more people. It's incredibly short sighted .

Albion last year received about 5m from TV , West Ham received about 75m. The current football league TV deal is flat , the prem tv deal has increased by a further 30/40 per cent.

West Ham actually increased ST prices for next season (15/16) despite already receiving big TV income , don't offer 12 month free options , and this offer doesn't kick in until 16/17 when they move to the Olympic Stadium (built by public money) which they have to fill.

Also we've no idea , yet, what other pricing options will be. These are just the cheapest tickets ...

That said if 100m quid is being paid by Sky each year you can have a lot more options to belatedly start to do something like this. Could the albion ? Who sell an average of 25/26k tickets already in a 30k stadium ?
Whose income is tiny in comparison. ..

Marty___Mcfly · Apr 22, 2015

Rugrat said:
The difference between the Prem and the Championship is that gate receipts in the Prem make up a small proportion of revenue and a £100 here or there will have limited impact. In the Championship gate receipts are, by far, the highest revenue item and even a £10 or £20 variance will have significant impact. On top of that we will lose money regardless, absolutely impossible to turn a profit without a lucky transfer deal

It's s**t but we're stuck with it

Fair enough- the club wants to guarantee an income and rinsing maximum £ out of season ticket holders is the most sure fire way to do it. Increased attendances would increase matchday spend, but I can see that a significant drop in ticket prices would require a significant increase in ticket sales / attendances to make the sums add up in the short term. Again, it depends whether the club want to focus on maximising income today, or building something for the future with improved attendances and atmosphere, and new people (potential regular attendees of the future) coming to the Amex.

It's a club of contrasts at the moment- their ticket pricing strategy, and the way the first team is run, represents short-term thinking in the extreme, on the other hand building a new training facility, hotel etc suggests a long term view.

Here's some ideas to strike a better balance-

1. Reduce ticket prices, under 21's especially.

2. Introduce a 'quality not quantity' ethos to first team signings- one decent, young player, or older player who is 100% proven and not past their prime will deliver more than three past-it and/or mediocre ones. Yes they cost money but it would be money well spent, rather than throwing good money after bad on player after player who simply is not good enough.

2. Stop getting in loan players unless it's one or two rock solid players who will form a key part of the first eleven. Too many loan players will not help the team develop and build towards the next level.

3. Push players up from the youth system to make up the first team squad- they can play a part and you won't be wasting money on high wage players who don't play regularly.

4. Get a decent manager in for the long term.

Not too much to ask surely?!

Notters · Apr 22, 2015

http://www.northstandchat.com/showthread.php?321590-GOSH-Premier-team-REDUCES-season-ticket-prices

chaileyjem · Apr 22, 2015

Marty___Mcfly said:
Here's some ideas to strike a better balance-

1. Reduce ticket prices, under 21's especially.

Season Ticket Prices for 18-21s in the North Stand for next year have been reduced from £465 to £315 as the club, after consultation with fans, introduced a new u21s Season Ticket Price.
http://www.seagullstickets.com/documents/pdf/ST1516_pricing.pdf

Mackenzie · Apr 22, 2015

Well done West Ham. Let's hope this is copied by other clubs and starts to filter down the leagues. Football is too expensive.

hans kraay fan club · Apr 22, 2015

Marty___Mcfly said:
West Ham in the Prem- cheapest tickets £289 for adults and £99 for children. Albion in the championship £465 for adults and £230 for children...
.

Obviously it doesn't fit your narrative to use actual facts, but the cheapest kids season ticket at the Albion next year, is £90.
You carry on using the numbers which fit what you're trying to show, though.

Marty___Mcfly · Apr 22, 2015

hans kraay fan club said:
Obviously it doesn't fit your narrative to use actual facts, but the cheapest kids season ticket at the Albion next year, is £90.
You carry on using the numbers which fit what you're trying to show, though.

Sorry- I just looked at u18 prices in the main stands- I stand corrected- £90 is an absolute bargain for the whole season. The disparity between this and adult match day prices is crazy but I can see that selective reasonable pricing is better than none at all!

hans kraay fan club · Apr 22, 2015

Marty___Mcfly said:
Sorry- I just looked at u18 prices in the main stands- I stand corrected- £90 is an absolute bargain for the whole season. The disparity between this and adult match day prices is crazy but I can see that selective reasonable pricing is better than none at all!

Actually, I misread it. It's £70.

:thumbsup:

Juror#13 · Apr 22, 2015

KZNSeagull said:
Well good for them, but they do have an extra 19,000 seats to fill as well.

We'll have 10,000 to fill next season.

chaileyjem · Apr 22, 2015

Juror#13 said:
We'll have 10,000 to fill next season.

This season our average crowds/tickets sold were 25,500 for a poor season.
There will be less season ticket holders but its likely that we have 5000 tickets to sell per game to reach 100% capacity.

We also don't have £113m of Sky income (projected West Ham tv income next season) to subsidise ticket pricing.

KZNSeagull · Apr 22, 2015

MacKenzie said:
Well done West Ham. Let's hope this is copied by other clubs and starts to filter down the leagues. Football is too expensive.

That will not happen until the wages paid to players drops substantially, I'm afraid. Which is not going to happen anytime soon.

Many clubs in the PL still make losses every year. Will this new tv deal help those that want to create a sustainable future? Yes, it should do, but will it increase their chances of relegation? Probably. Clubs like Southampton should come out of it very well as they have a production line of talent which this TV deal may help them keep hold of for a bit longer, making them potential more competitive. It's the traditional lower end of the table teams that have the big decisions on their hands - fill your stadium with cheaper tickets and risk losing competitiveness, which may result in the stadium emptying again. Then what do they do when they are relegated and do not have this huge tv deal to prop them up? It's a mess.

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