Derby season ticket renewals - we could learn a lot

Ian Bairds Fist · Mar 5, 2015

Derby have released the following statement and pricing structure for next season...

http://www.dcfc.co.uk/news/article/secure-your-seat-for-the-201516-season-2252871.aspx
http://www.wearederby.com/buy-tickets/season-tickets-prices-information/

Couple of ideas we'd do well to look at:
1) Early bird discounts = extra incentive
2) No mention of a rise should they get promotion = i.e. fans not feeling like theyre being mugged off
3) Reduced price for those renewing, further reduction on those renewing after more than 1 year = increased loyalty, extra incentive for those thinking twice about renewing

I think point 3 especially would be nice to see at the Albion. There are season ticket holders from the Gillingham and Withdean days who pay exactly the same price as someone who just walks in off the street. Pretty poor.

JJ McClure · Mar 5, 2015

Ticket prices frozen - check
New discount bracket for under 21's - check
Subsidised travel extended - check
Still people complaining - check

TomandJerry · Mar 5, 2015

Barber annoyed? Check

Pantani · Mar 5, 2015

Ian Bairds Fist said:
Derby have released the following statement and pricing structure for next season...

http://www.dcfc.co.uk/news/article/secure-your-seat-for-the-201516-season-2252871.aspx
http://www.wearederby.com/buy-tickets/season-tickets-prices-information/

Couple of ideas we'd do well to look at:
1) Early bird discounts = extra incentive

Most of our season ticket holders pay by interest free Direct Debit, Derby are charging 7% for people paying via that method. Early bird discounts do not really work under those circumstances.

2) No mention of a rise should they get promotion = i.e. fans not feeling like theyre being mugged off

Agreed here, I have always been surprised by the number of our fans who seem happy to pay extra for premier League football when the club would be earning an extra £80m per year.

3) Reduced price for those renewing, further reduction on those renewing after more than 1 year = increased loyalty, extra incentive for those thinking twice about renewing

I think point 3 especially would be nice to see at the Albion. There are season ticket holders from the Gillingham and Withdean days who pay exactly the same price as someone who just walks in off the street. Pretty poor.

See above, our direct debit option is better than any of these early bird/loyalty savings, in my opinion.

severnside gull · Mar 5, 2015

Hard to offer an early bird discount when pretty much everyone pays over 12 months interest free but I guess for the very few who do pay up front.......

Extra discount for withdean or Gillingham STH's........."I'm a better fan than you"........ How long does this carry on for?

Frutos · Mar 5, 2015

Ian Bairds Fist said:
Derby have released the following statement and pricing structure for next season...

http://www.dcfc.co.uk/news/article/secure-your-seat-for-the-201516-season-2252871.aspx
http://www.wearederby.com/buy-tickets/season-tickets-prices-information/

Couple of ideas we'd do well to look at:
1) Early bird discounts = extra incentive
2) No mention of a rise should they get promotion = i.e. fans not feeling like theyre being mugged off
3) Reduced price for those renewing, further reduction on those renewing after more than 1 year = increased loyalty, extra incentive for those thinking twice about renewing

I think point 3 especially would be nice to see at the Albion. There are season ticket holders from the Gillingham and Withdean days who pay exactly the same price as someone who just walks in off the street. Pretty poor.

If I paid £20 to see a band play 10 years ago and tickets for their current tour are £40, should I expect to pay less than people who didn't see them 10 years ago?

Hillian1 · Mar 5, 2015

Pantani said:
Agreed here, I have always been surprised by the number of our fans who seem happy to pay extra for premier League football when the club would be earning an extra £80m per year.

.

And having less games.

Goldstone1976 · Mar 5, 2015

Ian Bairds Fist said:
I think point 3 especially would be nice to see at the Albion. There are season ticket holders from the Gillingham and Withdean days who pay exactly the same price as someone who just walks in off the street. Pretty poor.

Ok - fair enough.

If ST prices are lower for those people who have held a ST for longer then either:

a) total revenue is lower than it currently is (unless you're arguing that more current ST would renew if the price was dropped a bit). The most likely part of the cost structure to be hit in order to keep the loss at the same level is the playing budget. OR...

b) the price of "new" ST would have to increase above the current levels in order to keep total revenues the same. This might mean fewer "new" people signing up.

How do you think the relative prices should pan out, and would you be happy for total revenue to drop?

Ian Bairds Fist · Mar 5, 2015

Frutos said:
If I paid £20 to see a band play 10 years ago and tickets for their current tour are £40, should I expect to pay less than people who didn't see them 10 years ago?

Did you pay the band circa £400 each year? No, so it's a poor analogy.

Thunder Bolt · Mar 5, 2015

A lot of fans are envious of our interest free direct debit system. Their teams could learn a lot from us.

Ian Bairds Fist · Mar 5, 2015

TomandJerry said:
Barber annoyed? Check

Barber lucky to retain the number of STH - check

Frutos · Mar 5, 2015

Ian Bairds Fist said:
Did you pay the band circa £400 each year? No, so it's a poor analogy.

Did you pay £400 per year on condition of preferential treatment a decade later?

Ian Bairds Fist · Mar 5, 2015

severnside gull said:
Hard to offer an early bird discount when pretty much everyone pays over 12 months interest free but I guess for the very few who do pay up front.......

Extra discount for withdean or Gillingham STH's........."I'm a better fan than you"........ How long does this carry on for?

Would be interesting to see the stats. All the STHs I know pay up front.

Ian Bairds Fist · Mar 5, 2015

Frutos said:
Did you pay £400 per year on condition of preferential treatment a decade later?

Never mind.

oneillco · Mar 5, 2015

JJ McClure said:
Ticket prices frozen - check
New discount bracket for under 21's - check
Subsidised travel extended - check
Still people complaining - check

Hahahahahaha...! Good post...

8ace · Mar 5, 2015

Ian Bairds Fist said:
Would be interesting to see the stats. All the STHs I know pay up front.

As do I, so I'd welcome an early bird discount.
The U21 bracket or the increased travel zone are of no benefit to me whatsoever.

James Bond's body double · Mar 5, 2015

8ace said:
As do I, so I'd welcome an early bird discount.
The U21 bracket or the increased travel zone are of no benefit to me whatsoever.

And me and my 2 boys.

dadams2k11 · Mar 5, 2015

http://www.dcfc.co.uk/news/article/secure-your-seat-for-the-201516-season-2252871.aspx

That is an awful site to read, done my eyes in.

father_and_son · Mar 5, 2015

Goldstone1976 said:
b) the price of "new" ST would have to increase above the current levels in order to keep total revenues the same. This might mean fewer "new" people signing up.

When of course, lots of retail industries have learnt that the exact opposite maximises revenue. Discount "new" season tickets and we would increase the take up among new supporters, many of whom would start to pay "full price" in subsequent seasons.

The only downsides are a game of musical chairs as fans cancel existing tickets and buy new, pretending to be a "new" supporter; and p*ssing off the remaining season ticket holders who don't want to move but will actually end up renewing at the higher price anyway.

Win/win for the club, but thankfully a step too far even for ours!

The Wizard · Mar 5, 2015

Ian Bairds Fist said:
Barber lucky to retain the number of STH - check

Dickheads putting self righteous 'checks' after comments - check

:wink:

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