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Man Utd in new kit deal... worth £70m a year



Wozza

Shite Supporter
Jul 6, 2003
23,615
Online
kit.png

Mental.
 




TomandJerry

Well-known member
Oct 1, 2013
11,450
Well if Adidas are prepared to pay £70million a year, so be it, Nike thought it was too much, fair play to them
 






Bold Seagull

strong and stable with me, or...
Mar 18, 2010
29,789
Hove
Real Madrid and Man Utd both sell about 1.5m shirts each per year. What are they, £50 each…. plus all the other merchandise.
 




Weststander

Well-known member
NSC Patron
Aug 25, 2011
63,909
Withdean area
A sports financial analyst on Radio5 a few months back, said that each time ManU, Arsenal, LFC, RealM, Barca, Spurs etc leak/announce these figures, they can be taken with a huge pinch of salt.
There is much exaggerating / stretching to the limit that goes on, re kit deals and main sponsor deals, in a PR exercise to usurp rivals.
He said although not outright lies, in reality, the headline figures mentioned are very difficult to achieve and mostly likely won't be.

But still huge regardless.
 




El Presidente

The ONLY Gay in Brighton
Helpful Moderator
Jul 5, 2003
39,705
Pattknull med Haksprut
A sports financial analyst on Radio5 a few months back, said that each time ManU, Arsenal, LFC, RealM, Barca, Spurs etc leak/announce these figures, they can be taken with a huge pinch of salt.
There is much exaggerating / stretching to the limit that goes on, re kit deals and main sponsor deals, in a PR exercise to usurp rivals.
He said although not outright lies, in reality, the headline figures mentioned are very difficult to achieve and mostly likely won't be.

But still huge regardless.

Never believe a word anyone says on Five Live!
 




Bladders

Twats everywhere
Jun 22, 2012
13,672
The Troubadour
Shows what a poor negotiator Barber was on our deal.

Bet he failed to mention our pie sales as well during tense negotiations.

Barber out! :moo:
 




gordonchas

New member
Jul 1, 2012
230
Real Madrid and Man Utd both sell about 1.5m shirts each per year. What are they, £50 each…. plus all the other merchandise.

Well, for these sort of clubs the number of shirts sold is largely an irrelevance to the sportswear brand.

The next meeting adidas has with Real Madrid could be fun, though.
 




dejavuatbtn

Well-known member
Aug 4, 2010
7,190
Henfield
A sports financial analyst on Radio5 a few months back, said that each time ManU, Arsenal, LFC, RealM, Barca, Spurs etc leak/announce these figures, they can be taken with a huge pinch of salt.
There is much exaggerating / stretching to the limit that goes on, re kit deals and main sponsor deals, in a PR exercise to usurp rivals.
He said although not outright lies, in reality, the headline figures mentioned are very difficult to achieve and mostly likely won't be.

But still huge regardless.

Which will make it all very difficult to explain away their accounts when the FFP fairy comes round.
 


beorhthelm

A. Virgo, Football Genius
Jul 21, 2003
35,300
Real Madrid and Man Utd both sell about 1.5m shirts each per year. What are they, £50 each…. plus all the other merchandise.

take off the VAT, retail margin, shipping and manufacturing... you have to wonder if its really worth it. though probably comes out of the vast marketing budget, doesn't get counted against sales so they dont care.
 


El Presidente

The ONLY Gay in Brighton
Helpful Moderator
Jul 5, 2003
39,705
Pattknull med Haksprut
I believe an NSC'er is on BBC 1 North West tonight revealing the winners and losers from the deal.
 














gordonchas

New member
Jul 1, 2012
230
take off the VAT, retail margin, shipping and manufacturing... you have to wonder if its really worth it. though probably comes out of the vast marketing budget, doesn't get counted against sales so they dont care.

The annual sales revenue of adidas is 19bn US dollars - that's £10,000,000,000. Nike is 50% bigger than that again.

These deals are not about shirt sales, they are about advertising because their logos appear in masses and masses of print and internet media along with primetime TV - the value of which if bought in the regular market would be astronomically high.

Modern-day elite football loves it, of course, because this is all about "the brand".
 


Buffalo Seagull

Active member
Jun 1, 2006
638
Geelong, Vic, Australia
Now being reported on the BBC as £75 million per year. Add to that the £53 million per year they are now getting for Chevrolet for the logo on the shirt and you have the cost of Brighton's stadium being covered by one year of kit sponsorship. Crazy money.
 


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