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The American Express Elite Football Performance Centre







strings

strings

Moving further North...
Feb 19, 2006
9,965
Barnsley
American Express Elite Football Performance Centre

The name of the new training ground.

EDIT - Beaten to it by a few seconds, please delete or merge. Ta.
 


S

S'hampton Seagull

Well-known member
Oct 12, 2003
6,808
Southampton
Hopefully a nice wedge of £'s for the player budget, or perhaps just less money coming from TB?
 


grummitts gloves

grummitts gloves

New member
Dec 30, 2008
2,796
West Sussex, la,la,la
Lets hope when Sami says to the players 'see you at the Amex' that they don't pick the wrong one! Have they paid enough to let us dodge FFP? That's 2 'buildings' and kit, so must be worth a tidy sum.
 










Hyperion

Hyperion

New member
Nov 1, 2010
5,314
With so many youngsters being there, maybe we should nickname it the Jam-ex to stop the confusion
 




Thunder Bolt

Thunder Bolt

Silly old bat
Aug 18, 2009
65,399
Beside the seaside, beside the sea
I realise that having Brighton in the name is difficult when it's in Lancing, but it's all Amex. It could be any 'old' training ground.
 








Mr Smggles

Mr Smggles

Well-known member
May 11, 2009
2,655
Winchester
Thunder Bolt said:
I realise that having Brighton in the name is difficult when it's in Lancing, but it's all Amex. It could be any 'old' training ground.
Click to expand...

Does this really matter? They've paid us £millions apparently, they could've called it the "AMEX R BETTER THAN MASTRECARD" for all I care.
 




Thunder Bolt

Thunder Bolt

Silly old bat
Aug 18, 2009
65,399
Beside the seaside, beside the sea
Mr Smggles said:
Does this really matter? They've paid us £millions apparently, they could've called it the "AMEX R BETTER THAN MASTRECARD" for all I care.
Click to expand...

Are we selling our soul? The American Express BHA training ground would have been simpler.
 




Rookie

Rookie

Greetings
Feb 8, 2005
12,058
Would be interested to know what Amex are getting out of their association with the club. Does it really increase their brand name, is it a PR exercise, or something else?
Not complaining just intrigued.
 




sparkie

sparkie

Well-known member
Jul 17, 2003
12,499
Hove
Mr Smggles said:
Does this really matter? They've paid us £millions apparently, they could've called it the "AMEX R BETTER THAN MASTRECARD" for all I care.
Click to expand...

Very much agree.

I can't remember us ever having our own training facility. I really have no attachment to the word 'Brighton' being in the name.
 






Wozza

Wozza

Shite Supporter
Jul 6, 2003
23,613
Online
Thunder Bolt said:
Are we selling our soul? The American Express BHA training ground would have been simpler.
Click to expand...

It's not just a training ground though, is it?

Why would we want to downplay the name when we can use modern terminology (see also: Elite Player Performance Plan) to describe a very modern and expensive complex?!

Are you miffed we don't play at the Amex Ground?

In short: you're talking shite.
 


edna krabappel

edna krabappel

Well-known member
NSC Patron
Jul 7, 2003
47,221
Thunder Bolt said:
Are we selling our soul? The American Express BHA training ground would have been simpler.
Click to expand...

I'm not really sure how you think the chosen name would represent us as "selling our soul" any more than the American Express BHA training ground would?

Surely any soul-selling would have been done the moment a corporate sponsor signed the deal and inserted their identity into the name?
 


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