Most organisations have a mission statement that details its purpose, where it wants to get to and what it wants to achieve. The idea being that everyone within the organisation understands and works towards achieving it.
Brighton and Hove Albion’s mission statement:
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1.0 Mission Statement
Brighton and Hove Albion Football Club (“The Club”) aims to be a source of civic pride in the City of Brighton and Hove (“The City”). It will enhance the image and increase national awareness of the “City by the Sea” by:
1. Playing professional football at the highest possible level.
2. Managing the Club professionally so as to ensure a sustainable future for top class sport within the City.
3. Representing and caring for the interests of its supporters and the vibrant and diverse community of Brighton and Hove encouraging involvement through liaison and consultation groups.
4. Participating in the Football League campaign “Enjoy the Match” by eradicating anti-social behaviour specifically in the family area of the ground, making the experience more appealing to all supporters and especially families.
5. Developing the potential of young people seeking to achieve sporting excellence.
6. Expanding the important work of our Albion in the Community programme, creating opportunities for young people who are disadvantaged or who have special needs to learn and to take part in sport.
7. Providing a facility which will attract visitors to the City and create education, training and employment opportunities.
8. Developing opportunities that recognise and reflect the needs of different community groups in the City, providing additional places to play and opportunities to improve standards from grass roots to specialised coaching.
9. Promoting an understanding of the value to the wider community of sport with accessible and affordable community spectator facilities creating top level spectator and participator experience.
10. Enhancing and promoting the place of football in our City’s heritage and culture, and in the pursuit of sporting and civic values through partnerships across the commercial, public and education sectors.
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Nobody could argue that the direction of the club is anything but in alignment to the clubs mission. Therefore you’d have to agree that the senior management within the club are doing their jobs and are doing it well.
The playing staff side is full of people who have their own personal mission, that’s fair enough but this is often out of alignment to that of the club. Oscar and Gus both felt that they couldn’t achieve their own personal mission at this football club and both decided to leave, it’s a simple as that.
The majority of players are the same, they don’t sign for Brighton because they care about civic pride in the City or care about sustainable top level sport in Brighton – they sign (or leave) to progress their career or to prolong it – in other words they follow their own mission.
I support Brighton and Hove Albion FC, I like their mission and it’s one that means future generations within our community can support them as well.
The people employed that move us in the direction of the clubs mission get my support over the ones that have their own agenda every time.
Brighton and Hove Albion’s mission statement:
--------------------------------------------------------------------------------------------------------------------------------------
1.0 Mission Statement
Brighton and Hove Albion Football Club (“The Club”) aims to be a source of civic pride in the City of Brighton and Hove (“The City”). It will enhance the image and increase national awareness of the “City by the Sea” by:
1. Playing professional football at the highest possible level.
2. Managing the Club professionally so as to ensure a sustainable future for top class sport within the City.
3. Representing and caring for the interests of its supporters and the vibrant and diverse community of Brighton and Hove encouraging involvement through liaison and consultation groups.
4. Participating in the Football League campaign “Enjoy the Match” by eradicating anti-social behaviour specifically in the family area of the ground, making the experience more appealing to all supporters and especially families.
5. Developing the potential of young people seeking to achieve sporting excellence.
6. Expanding the important work of our Albion in the Community programme, creating opportunities for young people who are disadvantaged or who have special needs to learn and to take part in sport.
7. Providing a facility which will attract visitors to the City and create education, training and employment opportunities.
8. Developing opportunities that recognise and reflect the needs of different community groups in the City, providing additional places to play and opportunities to improve standards from grass roots to specialised coaching.
9. Promoting an understanding of the value to the wider community of sport with accessible and affordable community spectator facilities creating top level spectator and participator experience.
10. Enhancing and promoting the place of football in our City’s heritage and culture, and in the pursuit of sporting and civic values through partnerships across the commercial, public and education sectors.
--------------------------------------------------------------------------------------------------------------------------------------
Nobody could argue that the direction of the club is anything but in alignment to the clubs mission. Therefore you’d have to agree that the senior management within the club are doing their jobs and are doing it well.
The playing staff side is full of people who have their own personal mission, that’s fair enough but this is often out of alignment to that of the club. Oscar and Gus both felt that they couldn’t achieve their own personal mission at this football club and both decided to leave, it’s a simple as that.
The majority of players are the same, they don’t sign for Brighton because they care about civic pride in the City or care about sustainable top level sport in Brighton – they sign (or leave) to progress their career or to prolong it – in other words they follow their own mission.
I support Brighton and Hove Albion FC, I like their mission and it’s one that means future generations within our community can support them as well.
The people employed that move us in the direction of the clubs mission get my support over the ones that have their own agenda every time.