A quick question, the FFP is designed, I believe, to ensure clubs spend within their means? So it's based on expected revenue, i.e. TV rights, attendance, commercial opportunities, wage bill, overheads etc, I'm guessing? This is designed to stop Sugar Daddy Chairman just piling cash in to buy a route to the promised land?
With this is mind couldn't a club sign a mega over the top shirt sponsorship deal and therefore creating the same problem as cash being pushed into a club? i.e. a chairman owns Crappy Burgers plc, the club would expect a £1m a year shirt deal but they get say £50m over three years for a shirt deal? They've spent "within their means" and the chairman buys his way to the Premiership?
Just I'm being too simplistic?
With this is mind couldn't a club sign a mega over the top shirt sponsorship deal and therefore creating the same problem as cash being pushed into a club? i.e. a chairman owns Crappy Burgers plc, the club would expect a £1m a year shirt deal but they get say £50m over three years for a shirt deal? They've spent "within their means" and the chairman buys his way to the Premiership?
Just I'm being too simplistic?