o/t Superdry shoppers research

Couldn't Be Hyypia · Mar 2, 2014

My daughter is researching people who use Superdry stores.
If you shop there (or ever have) and can spare two minutes, it would really help if you could answer her survey.
Please don't answer the survey if you don't shop there.
Thanks for your help NSC.

Superdry survey

Jesus Gul · Mar 2, 2014

one of my fave tweets from last year

Twop Twips ‏ @TwopTwips 25 Feb 2013. ANNOY wearers of 'Superdry’ coats by pouring a bucket of water over their heads. (via @gsnowdon)

wellquickwoody · Mar 2, 2014

Ha Ha! Superdry, Japan, Milton Keynes!

surrey jim · Mar 2, 2014

Never heard of superdry. Do they have a store in Brighton?

Superphil · Mar 2, 2014

Superdry was invented by a bloke from Cheltenham, he'd never been to Japan. When he realised it was more successful than his other brand 'CULT' he started changing the Cult stores to Superdry.

TWOCHOICEStom · Mar 2, 2014

Answered.

MissGull · Mar 2, 2014

I like Superdry. I've always found it to be good quality. Never knew it's the same people behind cult though, even though the store in Brighton is in the same place.

bn1&bn3 Albion · Mar 2, 2014

Not a massive fan of them really. Quite pricey and nothing to my liking. Answered none the less.

Billy the Fish · Mar 2, 2014

I clicked no.

Braders · Mar 2, 2014

Answered

fataddick · Mar 2, 2014

Isn't it famously just a brand for bellends, like Jack Willis or whatever. Generic sweatshop clothes with a high price tag aimed at sheep-brained chavs who have to wear the same brand as other sheep-brained chavs, as the alternative to that would be individual thought, which is something people like that are too frightened of to imagine themselves capable of. (PS is this one of the questions in the survey?)

Norman Potting · Mar 2, 2014

Whenever I see someone with an item emblazoned thus I always think it is advertising a brand of nappies. "Some people would wear a dog turd round their neck on a chain if they were told it was fashionable" to misquote Basil Fawlty.

Hope your daughter's survey is a success tho'.

Ali_rrr · Mar 2, 2014

The 'Japanese' writing on it is actually Chinese. My old Chinese student was very quick to point this out on one of my t-shirts.

Raleigh Chopper · Mar 2, 2014

fataddick said:
Isn't it famously just a brand for bellends, like Jack Willis or whatever. Generic sweatshop clothes with a high price tag aimed at sheep-brained chavs who have to wear the same brand as other sheep-brained chavs, as the alternative to that would be individual thought, which is something people like that are too frightened of to imagine themselves capable of. (PS is this one of the questions in the survey?)

Yes. Nobody would wear it unless it had the logo not only on the front but the back as well.

footychick · Mar 2, 2014

Vegas Seagull · Mar 3, 2014

Done, although the survey name is wrong 'Super Dry' two words it ain't

Vegas Seagull · Mar 3, 2014

surrey jim said:
Never heard of superdry. Do they have a store in Brighton?

Clock tower or nice app

Vegas Seagull · Mar 3, 2014

Superphil said:
Superdry was invented by a bloke from Cheltenham, he'd never been to Japan. When he realised it was more successful than his other brand 'CULT' he started changing the Cult stores to Superdry.

Poor summary, Julian D and his colleague added Superdry to their other brands after visiting Japan.
Cult was never a brand but a shop title that had a number of separate & distinct brands within and only after Superdry became overwhelmingly the dominant force was a 'reverse takeover' finalised

In fact the company name is Supergroup not Superdry (nb tipped by yours truly last year in the financial spread betting thread @ £5.94 currently £16.60)

Vegas Seagull · Mar 3, 2014

Ali_rrr said:
The 'Japanese' writing on it is actually Chinese. My old Chinese student was very quick to point this out on one of my t-shirts.

It's not writing it's gobbledegook, it's just a 'Look'

Vegas Seagull · Mar 3, 2014

fataddick said:
Isn't it famously just a brand for bellends, like Jack Willis or whatever. Generic sweatshop clothes with a high price tag aimed at sheep-brained chavs who have to wear the same brand as other sheep-brained chavs, as the alternative to that would be individual thought, which is something people like that are too frightened of to imagine themselves capable of. (PS is this one of the questions in the survey?)

A significant percentage of the clothes now have invisible or the size of the Fred Perry logos. Monster or small logos, there is a choice

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o/t Superdry shoppers research

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