Zoopla to end sponsorship with WBA because of goal celebration

Hyperion · Jan 20, 2014

The controversy continues with the Nicholas Anelka goal celebration

http://www.independent.co.uk/sport/...-nicolas-anelka-quenelle-gesture-9072633.html

Costly affair. We Zoopla in the last year of their current deal?

Herr Tubthumper · Jan 20, 2014

Fair play. I understand their owner is jewish.

deletebeepbeepbeep · Jan 20, 2014

Fair enough, I know footballers aren't the brightest bunch but it was extremely ill advised- there are photographs of other French footballers making that gesture as well not that they probably realise the context people might take it in.

catfish · Jan 20, 2014

Can't say I blame them. Anelka is a dickhead.

Brian Fantana · Jan 20, 2014

Herr Tubthumper said:
Fair play. I understand their owner is jewish.

He is indeed.

Algernon · Jan 20, 2014

Anelka gave this gesture once yet the News show it repeatedly.
Just describing it as anti-Semitic should suffice.

Brian Fantana · Jan 20, 2014

Algernon said:
Anelka gave this gesture once yet the News show it repeatedly.
Just describing it as anti-Semitic should suffice.

I think they've been showing it because so few people were previously aware of what is was/looked like.

Russconha · Jan 20, 2014

Great publicity for Zoopla. Not only do they get some column inches but they also get to appear to have morals.

mejonaNO12 aka riskit · Jan 20, 2014

Russconha said:
Great publicity for Zoopla. Not only do they get some column inches but they also get to appear to have morals.

And, no doubt, they have done some serious number crunching and would only be leaving the deal if it was financially beneficial in the first place.

Let's be clear...they would have sticked around if their West Brom sponsorship was proving a phenemonally lucrative and successful avenue. They would just claim their support of the club is not deterred by the actions of one individual.

robbie c · Jan 20, 2014

If WBA have any balls they should play with no sponsor name on their shirts until end of season. As it is Zoopla are not renewing their contract at the end of the season and using Anelka to milk the "value" of column inches so they can see a return on their investment.

Pogue Mahone · Jan 20, 2014

Herr Tubthumper said:
Fair play. I understand their owner is jewish.

Absolutely fair play. Took their time though, didn't they?

theboybilly · Jan 20, 2014

robbie c said:
If WBA have any balls they should play with no sponsor name on their shirts until end of season. As it is Zoopla are not renewing their contract at the end of the season and using Anelka to milk the "value" of column inches so they can see a return on their investment.

I think WBA should keep the Zoopla logo until the end of the contract, but sack Anelka now.

Acker79 · Jan 20, 2014

robbie c said:
If WBA have any balls they should play with no sponsor name on their shirts until end of season. As it is Zoopla are not renewing their contract at the end of the season and using Anelka to milk the "value" of column inches so they can see a return on their investment.

But they would a) be breaching their contract - Zoopla have not cancelled the deal, they just won't renew at the end of the season, b) will be providing more column inches to Zoopla and the Anelka story in general.

Hyperion · Jan 20, 2014

Acker79 said:
But they would a) be breaching their contract - Zoopla have not cancelled the deal, they just won't renew at the end of the seas, b) will be providing more column inches to Zoopla and the Anelka story in general.

This was part of my original OP question. The media have kinda suggested they are ending an existing deal but it may be that in fact they are just not renewing. PR over drive in my opinion for Zoopla.

Justice · Jan 20, 2014

Before I heard this today I expect the majority just like myself had forgotten all about it.

Acker79 · Jan 20, 2014

Hyperion said:
This was part of my original OP question. The media have kinda suggested they are ending an existing deal but it may be that in fact they are just not renewing. PR over drive in my opinion for Zoopla.

http://www1.skysports.com/football/...sorship-over-nicolas-anelkas-quenelle-gesture

Property website Zoopla says it will end its sponsorship deal with West Brom at the end of the current season due to Nicolas Anelka's 'quenelle' gesture.

...

Their sponsorship deal with West Brom was the biggest in the club's history, although it was due to expire this summer, and the company has now confirmed it will not renew the deal.

In a statement Zoopla said it had been "reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season".

Horton hears a few · Jan 20, 2014

He must have known it would cause offence. Strange thing to do

Eksman · Jan 20, 2014

The picture of him doing this has done its rounds a few times now, plenty of advertisement for them!

Ps. Who the **** are zoopla

Hyperion · Jan 20, 2014

Acker79 said:
http://www1.skysports.com/football/...sorship-over-nicolas-anelkas-quenelle-gesture

Property website Zoopla says it will end its sponsorship deal with West Brom at the end of the current season due to Nicolas Anelka's 'quenelle' gesture.

...

Their sponsorship deal with West Brom was the biggest in the club's history, although it was due to expire this summer, and the company has now confirmed it will not renew the deal.

In a statement Zoopla said it had been "reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season".

Yep thought that was the case, just that when first reported it seemed like they were cutting out of an existing deal. Although I don't doubt the validity of Zoopla's decision, it seems like they made the best out of the statement knowing this would give them a lovely PR freebie

Goldstone Rapper · Jan 20, 2014

I don't understand. What's wrong with the gesture? How is it anti-semitic?

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