have something meaningful to say in a specific meme / subject group. update once a fortnight. don't push it in peoples faces. do it for yourself and your enjoyment of writing, not for money. use blogger or wordpress. buy your own domain.
As has been said, do it for enjoyment. No point slogging through writing something just because you feel you have to.
Good advice all round on here.
Also, don't forget to drop the blog link (e.g. norecipeman.com) into online conversations whenever possible in the hope of snaring new readers. But try norecipeman.com not to make it too blatant norecipeman.com or hammer it home too norecipeman.com much.