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[Albion] Quick question: What was Sports Express?



Goldstone Rapper

Goldstone Rapper

Rediffusion PlayerofYear
Jan 19, 2009
14,865
BN3 7DE
sportsexpress.jpg


The logo is on the Brighton shirts of 1989 to 1991. The name took over the name of the Seagulls Shop for a time. But what was 'Sports Express', exactly?

Was it an external sportswear company that took over the running of the club shop for a fee, or was it a brand created by the club as it tried to design its kit in-house and keep all the profits from replica shirt sales within the club?

Also, was the 'Sports Express' tag an attempt to increase profits at the club by trying to branch out into selling merchandise and sportswear of other sports, besides association football? Does anyone remember?

Obviously, this detail in the club's history isn't particularly significant. But hopefully, somewhere, someone knows the answer!
 




Not Andy Naylor

Not Andy Naylor

Well-known member
Dec 12, 2007
8,798
Seven Dials
Goldstone Rapper said:
sportsexpress.jpg


The logo is on the Brighton shirts of 1989 to 1991. The name took over the name of the Seagulls Shop for a time. But what was 'Sports Express', exactly?

Was it an external sportswear company that took over the running of the club shop for a fee, or was it a brand created by the club as it tried to design its kit in-house and keep all the profits from replica shirt sales within the club?

Also, was the 'Sports Express' tag an attempt to increase profits at the club by trying to branch out into selling merchandise and sportswear of other sports, besides association football? Does anyone remember?

Obviously, this detail in the club's history isn't particularly significant. But hopefully, somewhere, someone knows the answer!
Click to expand...

A brand created by the club, as I remember.
 




GoldWithFalmer

GoldWithFalmer

Seaweed! Seaweed!
Apr 24, 2011
12,687
SouthCoast
That kit was effing disgraceful,give me the chewitt packett everyday
 








GoldWithFalmer

GoldWithFalmer

Seaweed! Seaweed!
Apr 24, 2011
12,687
SouthCoast


Goldstone Rapper

Goldstone Rapper

Rediffusion PlayerofYear
Jan 19, 2009
14,865
BN3 7DE
Thanks, guys.

Here's the ecstacy inspired shirt design in close-up:

johncrumplin.jpg


If you stare at the Magic Eye pattern of the shirt long enough you might get to see.... a football genius!
 
Last edited:






Tony Le Mesmer

Tony Le Mesmer

Well-known member
Jul 5, 2003
1,349
South Wales
Goldstone Rapper said:
sportsexpress.jpg


The logo is on the Brighton shirts of 1989 to 1991. The name took over the name of the Seagulls Shop for a time. But what was 'Sports Express', exactly?

Was it an external sportswear company that took over the running of the club shop for a fee, or was it a brand created by the club as it tried to design its kit in-house and keep all the profits from replica shirt sales within the club?

Also, was the 'Sports Express' tag an attempt to increase profits at the club by trying to branch out into selling merchandise and sportswear of other sports, besides association football? Does anyone remember?

Obviously, this detail in the club's history isn't particularly significant. But hopefully, somewhere, someone knows the answer!
Click to expand...

GR, the sponsors lettering of 'NOBO' on the top in the photo is red, which instantly looks odd to me, as mine is blue.
I don't ever remember seeing us play with the red lettering but could be wrong....
 


GoldWithFalmer

GoldWithFalmer

Seaweed! Seaweed!
Apr 24, 2011
12,687
SouthCoast
The shirt was bad,but even worse and slipping under the radar were the shorts,they did not fit right and were made of god knows what shinny material..
 






GoldWithFalmer

GoldWithFalmer

Seaweed! Seaweed!
Apr 24, 2011
12,687
SouthCoast
Goldstone Rapper said:
Thanks, guys.

Here's the ecstacy inspired shirt design in close-up:

johncrumplin.jpg


If you stare at the Magic Eye pattern of the shirt long enough you might get to see.... a football genius!
Click to expand...

Very good Rapper :thumbsup:
 






GoldWithFalmer

GoldWithFalmer

Seaweed! Seaweed!
Apr 24, 2011
12,687
SouthCoast


Goldstone Rapper

Goldstone Rapper

Rediffusion PlayerofYear
Jan 19, 2009
14,865
BN3 7DE
GoldWithFalmer said:
The shirt was bad,but even worse and slipping under the radar were the shorts,they did not fit right and were made of god knows what shinny material..
Click to expand...

Was it made of shiny waterproof material more suited to a raincoat? Looks a bit like that from the Crumplin shot.

That's probably the biggest downside of manufacturing your shirts in-house: that your research and development of material is not going to be as cutting edge as companies that do this job full-time. I still like idea of Barry Lloyd trying to cut out the middle man by designing the Sports Express kits with felt-tips on his jotter pad. However, I seriously doubt he'd have come up with that away kit pattern. Not unless someone had slipped something into his coffee.
 








Goldstone Rapper

Goldstone Rapper

Rediffusion PlayerofYear
Jan 19, 2009
14,865
BN3 7DE




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