Asda

I went into Asda Hollingbury and a chap was refilling the shelves with Chelsea Man Utd and Arsenal stuff. I told him that they should be selling BHA stuff to which he told me that Asda approached BHA about this but the club were not interested. According to the chap they agreed not to sell at cheaper than the club shop and he was sure that they would have shifted loads. This seems a strange attitude for the club to adopt have you any insight into this.

Not sure how a 'shelf-filler' in Asda knows about confidential negotiations that may have taken place between two companies (if indeed such a deal has been discussed). Also, if it had, it would not be as black and white as this chap is suggesting. Such an agreement would be illegal. Previously when they have stocked Albion merchandise they have significantly undercut the club shop (using Albion products as loss leaders) - but I will pass on your suggestions nonetheless.