To stretch the England analogy Rusk is like the u21 manager/coach, whereas this guy sits above all those teams, tasked with creating a consistent culture etc that permeates the whole club, building a network of coaches at different levels all working to the same brief. Quite a different role.
I don’t get why people don’t think this makes sense. We’re investing a lot of money in the academy and buying young players and a major part of this role is managing and knitting all that together - and we now have someone who has demonstrated he does that well - he’s delivered successful...