Maybe you're missing the word 'yet'? From reports, it seems they value him at more than Albion want to pay, which is not the same as saying Albion don't fancy him.
Zohore looks quality in the highlights every time. But then that's a limited view of his game. Hard to see though why he wouldn't be a much better long term prospect than someone like Chris Wood. Big, strong, mobile, has a few tricks, links play well, scores goals.
I've heard CH takes a personal look at a multitude of potential targets, so wouldn't read too much into it. Know somebody who bumped into him on a plane within a couple of weeks of promotion. He'd already taken in loads of games and was off on another scouting mission.