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:) I guess it's better than the current mission statement that took an expensive team of brain storming marketing experts to come up with.

I don't know, for every thousand we don't sell costs the club about £30k each game. So a few thousand short of ST's is about £1.5m over a season, and the few thousand not gained, ST or spontaneous single match day tickets makes it a potential total revenue loss of £3m. If we had stepped into...