It seems to be getting more and more common. Adidas, as you say, have done it for years. I loved the team GB Olympic shirt, and genuinely think that would have been ruined by 3 stripes - I know Olympic rules ban the 3 stripes 'advertising'. Errea do it too, just not for their UK clubs.
I...
I actually quite like them. The only thing I don't like (and this applies to all Macron kits, and lotto and puma too), is that the manufacturer logo appears on the front of the shirt and both arms.