Soundbites?
2015: 'Hardworking Families.'
2016: 'Take back control.'
2017: ?????
Soundbites and leaders win elections.
The Tories understand this very well.
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May should do the debates, despite the limitations, there is precedent now and the Tories have done them when they've had something to gain in 2010 and 2015.
However, pragmatically it's not hard to see why she isn't. She's 20% ahead in the polls and has Murdoch and Rothermere doing her bidding...