How is it a great idea then?
In a period where the Government needs to be 100% on the ball to avoid us getting shafted in the forthcoming Brexit negotiations, that they choose to waste time on showy, meaningless, bullshit to try and placate what they think The Daily Express wants is insulting...
"Swearing an oath to British values."
It sound like something you'd do in your make believe gang with your friends when you are about six years old. Painful.
Sadly, I think you're right. "How do we talk to Daily Express man?"
I dunno though. If there's anything the last year should be teaching them, it's that ordinary people are fed up of stunts like this.
Nearly as off the mark as when he described industrial scale ticket touts as 'classic entrepreneurs.' The man's an idiot.
I don't even see how this looked good on paper.