Agree with you on that score about pricing. If i wasn't a season ticket holder i would simply refuse to pay over £25 to watch a football match unless it was important. There's no reason why you can't buy tickets off here for most games at £15 a throw. Done it many times myself in the past.
For Christ sake does it really matter if we don't sell out? I'm sorry to say but the air disaster doesn't sway everybody. Our attendances are bloody excellent as it is.