I reckon all clubs should do this when live...
All tickets £15 max or even £10 for live games....I'm sure the ST holders would prefer more in the stands and the amount spent on food,drink and merchandise would benefit the club.
Sky charge around 15k a year on average to pubs...Would say boycott the pubs,but they have it hard as it is.
It seems though that BT are installed in more pubs/clubs than sky already and would suspect BT are far cheaper as well.