If I only know ONE thing , without doing what used to be called time and motion studies plus a cost analysis any business will eventually end up down the pan.
So the 50p difference between online and telephone/in person bookings is pure profit for the club and nothing to do with covering labour and utility costs etc ?
The solution is to centralise social customer service channels (landline , mobile , text , e-mail , online message chat , twitter , facebook) and outsource the work to a business providing a one stop shop service.