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Pretty much this, but the organisations involved don't want to be seen as committing either way so make out it's being forced on them by feminists/liberals/snowflake/small green aliens. It's their decision, pure and simple, made in alignment with a commercial plan. They have done very well in...

I heard this and did wonder, either it's a very clever marketing ploy to generate a bit of faux outrage and get darts into the headlines (a bit like when a cereal or chocolate bar says it's going to change its name and then backs down). Alternatively it's Hearn realising he needs to reposition...

If that was the case then why change now? This isn't new as I remember Millie being in Viz way back in the day. It's easy to blame or cite a particular group as responsible. I'd say the reality is far more a conscious approach to rebranding. Darts has become big and it's got a wider audience...

Pretty much nails it for me. Sponsors have a huge influence in sport, for example remember Bentdner getting a huge fine for showing a non-approved sponsor on his boxer shorts? The reason for a yellow card for removing your shirt is that the shirts sponsor wants their name front and centre in the...