I think it's a classic case of perception is reality. Marketing in other words. We live in a world of bottled water after all when everyone's literally got it on tap.
Ow I don't disagree and good luck to him (and his customers!) I just wouldn't fly with them and have a choice between Operators like you because we live in SE of England so can easily fly from 4 major world hubs surrounding London. Even if didn't I'd still probably drive to another airport to...
I really don't understand why people are feeling so outraged. Ryan Air epitomise 'if it's too good to be true...' They continually pull stunts like this. But people, like Magpies, are drawn to the cheapness and in that moment of booking seem to forgive the decades of customer service issues...