Precisely, it's the old Scotland joke about England.
Supporting and favouring is very different. I'd love to see Liverpool win the league again but haven't bought any of their merchandise (since owning a Hitachi shirt in early 80s!) and couldn't tell you who they're playing each week or even...
It's human psychology in many ways. People just want to associate only with success and glamour, not work for it etc and strangely (in terms of my outlook anyway) don't give a shit about those who've earned the right to see us in the Premier or have any shame about jumping on board now. The same...