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Are you serious? No business sense, apart from the fact that you get something in the region of £70m for finishing last, and the subsequent £64m parachute payments over the next 4 years. Compare that to the max we'd make from selling out the Amex every week of about £10m a year. Getting promoted...

The 39m over three years rule isn't implented until 16/17; for 15/16 it's a straight 13m for the season.

He can subsidise up to 13m this year if he wanted, which would be about 3m more than in 12/13.