It is. However the tickets available on general sale for the ESU sell out for nearly every game. I people are prepared to pay that then the price isn't going to be reduced.
Leeds at home in the last 2 years have been 2 of the most entertaining games at the Amex so far.
I agree it's still expensive for 90 mins of football. However, ESU is probably the best view at the Amex other than the 1901; there are plenty of cheaper seats still available, and I don't think...