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Yeah, I think the financial context at the time had a big part to play. Credit was hard to get hold of Knight and Perry were running round trying to get the cash for the stadium so any potential sponsor had a strong hand. Agree with in that I think you lucked out to get American Express to be...

It was part of the original deal with American Express - It was never intended that this was a deal to "grow the brand" or whatever, it was a demonstration on its connection with the city and community. In effect they were partnering with the 'community' rather than sponsoring a football club...

From a fan, rather than commercial, perspective don't you see that as a positive? I mean, wouldn't you actually rather the stadium was 'Falmer' or something? American Express is its own entity, has its own identity - I don't think of Brighton's stadium when I think of American Express, I think...

Contractually it should always have been called the American Express Community Stadium but that was never going to wash was it?