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That's what I was told when I signed up. Join BT Broadband today and get 1 year's freee subscription to BT Sport. I then paid £3 a month to have it HD.

Indeed....and this is where BT will expect a lot of income to come from. Champions league will be JUST enough to persude people to subscribe. Also I imagine they will start a whole new range of new promotions for new customers to broadband that year. ie Sign up to bt broadband and get 1 year...

I believe it will be subscription from next season. It was only this season you got BT TV free if you were a broadband customer. Just a promotion.

Arsenal, Everton, Liverpool, Man Utd, Man City, Chelsea and Tottenham have all been in it in recent years. That's 7 from here. The there are those who enjoy watching the best football players in the world. I watched Juve vs Real the other night. Phenomenal game. Same reason I watch most of...

So instead of it being on ITV, ITV4 and SKY (every match available), it is apparently better for it all to be on just BT instead?