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I don't think you can equate the people who buy food in the reduced isle sections of supermarkets to the greedy scrambling round for cheap tellies we've seen today. Sad to say, there are people who buy the cheapest food they can because they have to.

So many blind assumptions in that statement I don't know where to start. Never mind, keep on reading the Daily Mail and watching Benefits Street so you can sneer on people with less money than you.

I've always hated the boxing day sales - and Black Friday is another day which just demonstrates what a gross consumerist culture we have become - but you can't group it in with poor people looking for supermarket discounts. The rise in food banks suggests that there are a lot of people in this...