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It's not working online but it is in operation - you just need to ring up the ticket office.

Just rang the club, the ticket exchange is operating, which is why tickets have been popping up all over - they probably just haven't been able to get it to work online.

Didn't realise that, thanks (presumably they will continue to do even when the official ticket exchange is operating?)

Difficult to co-ordinate and a bit risky if you're not going to a game and you have to give someone your season ticket and then get it back off them.

I think it was measured by turnstile clicks, tho it's an interesting point because 'big' matches (ie likely to be 30k) were 'all-ticket'. I wonder if they counted tickets sold on those occasions?

Arsenal have been doing it ever since they moved into the Emirates, which is why their attendance is always 60k despite there being masses of empty seats. I think it's a shame as it makes comparison with old records pointless - the 'attendance' should be exactly that, not the number of tickets sold.