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Largest growing market for rhino horn is currently Vietnam. Save The Rhino has been funding education projects in the country to try and slow down or reduce that demand.

Rhino horn is mainly comprised of keratin. Basically it is the same stuff that fingernails are made from. This makes the trade in it so maddening, as the raw material is so readily available elsewhere. It's simply what the rhino is thought to represent that makes it so prized (i.e. a massive...