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They already do this, assumedly in an attempt to catch adults who go through on a child's ticket. At least they do in the ESL. Does the barrier not already talk to the computer system? I can't believe that a system put in place only a few years ago wouldn't be doing so. Aren't the "thank...

If someone was willing to pay the £100 to reserve a particular seat, rather than looking at it as a way of purchasing a cheaper seat, they might do it.

So we're all agreed: we need to force the club to charge us more for upgrades and everyone will be happy.

Yes, and at least as far as I am concerned this is a perfectly reasonable way of doing things. It doesn't solve the issue where someone pays for a child's season ticket to reserve a seat and just pay for the games where they want to go, though.

I was told that I had been "enjoying exploiting a loop hole" and wanted to understand how what I had done was exploitative. As for acceding to my wishes: no, I just wanted the club to not alter the way they handled upgrades part-way through a season and without any recourse.

Because we're talking about this club, and the how this club has operated since being at the AmEx, and how they recently amended their terms and conditions.

Since the AmEx opened I've brought >10 people who weren't particularly fans of football and/or Brighton who now follow the club (and a fair number who don't, but hey). I've also brought a similar number of fans of other clubs who at least pay attention to Brighton. None of this is detrimental...

My argument is that for those who genuinely have child season tickets, and children who cannot make evening games, either the club is happy to allow someone to come in their place for matches the children cannot make or they are not. Given that they have decided to allow genuine upgrades...

Yes, you did. I have held children's season tickets since the AmEx opened, the Ts & Cs stated that you could upgrade, and the club let you do so. None of this is in any way relevant.

And what about the genuine situation of people with children who can't attend evening matches?

The club changed the Ts &Cs on the sly to add the 6-upgrade limit after renewal for this season took place. If they had either told people beforehand, or allowed them to return their season ticket due to the change, the attitude for those caught by the change might be a bit different.