for many it's about association or aspiration, like wearing a football shirt.
if you wore a t-shirt with no seagull on it, it would be saying very little about you.
as it happens, the link of the seagull with the team you support is largely personal, wheras many people wear this branded stuff...
i pre-judge people in hollister clothing.
i pre-judge them to be twats.
i hate all that f***ing jack wills egg-chasing public school bollocks.
i find hollister attired girls and boys tend to use the word 'total ledge' to describe idiots.