1. Because after all these years, clearly not everyone understands it.
2. More intelligent than the rest? Absolutely not. More perceptive than some? Perhaps.
Why does he do it? Probably because he never fails to reel someone in every time.
Oh, and the critical comments from contributors...
At the risk of spelling it out, eNReST is laughing at himself based on his previous thread.
The clue is in the title about fickle fans.
Seeing as it's attracted London Pompous (NSC's diamond geezer/top boy for those not ITK), it's not that bad.