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The ground regulations say you can't. The tribal nature of football supporting is a big part of its very appeal. People like to sit for 90 minutes surrounded by people united in the same cause, pantomime hating on another group of people, in a different colour shirt. The Amex is fairly...

Corporate areas are very obviously covered by different rules though - clearly a local business with a batch of tickets, is likely to extend hospitality to guests / contacts / clients that they know have affinity to the team playing the Albion on any given day - and are well within their rights...

The Albion even picked a Newcastle United fan, to present our players their end of season awards last night...!

As others have said, it is a designated home stand. Outside of the actual away end, the only place where away fans (without colours) are implicitly permitted at the Amex is in the corporate areas. And even then they are best off keeping fairly discreet - especially if there is a lot riding on...